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Figure 9.4 - The Three Phases of Production for Commercials

Figure 9.4 - The Three Phases of Production for Commercials

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Production Stages for TV 

Commercials

Preproduction

Preproduction



Production

Production



Postproduction

Postproduction



All work before actual shooting, 

All work before actual shooting, 

recording

recording

Period of filming, taping, or 

Period of filming, taping, or 

recording

recording

Work after spot is filmed or 

Work after spot is filmed or 

recorded

recorded



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McGraw-Hill Education.



Preproduction Tasks

Select a director

Choose 

production 

company



Preproduction 

meeting



Preproduction

Production 

timetable



Bidding

Cost estimation 

and timing



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McGraw-Hill Education.



Production Tasks

Production

Production



Location

Location



Timing

Timing



Talent

Talent



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McGraw-Hill Education.



Postproduction Tasks

Editing

Editing



Processing

Processing



Release/

Release/

shipping

shipping



Sound effects

Sound effects

Postproduction

Postproduction

Audio/video 

Audio/video 

mixing

mixing



Duplicating

Duplicating



Approvals

Approvals



Opticals

Opticals



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McGraw-Hill Education.



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Figure 9.4 - The Three Phases of Production for Commercials

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