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PHỤ LỤC 2: KẾT QUẢ PHỎNG VẤN THỬ

PHỤ LỤC 2: KẾT QUẢ PHỎNG VẤN THỬ

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 Thang đo Danh tiếng



Reliability Statistics

Cronbach's

N of

Alpha

,889



Items

4



Item-Total Statistics

Scale Mean

Scale

Corrected

if Item

DT1

DT2

DT3

DT4



Variance if



Item-Total



Cronbach's

Alpha if



Deleted Item Deleted Correlation Item Deleted

11,41

3,421

,839

,825

11,34

3,677

,717

,872

11,36

3,942

,742

,865

11,52

3,348

,748

,864



 Thang đo Đội ngũ giáo viên



Reliability Statistics

Cronbach's

N of

Alpha

,887



Items

5



182



Item-Total Statistics

Scale Mean

Scale

Corrected

if Item

GV1

GV2

GV3

GV4

GV5



Variance if



Item-Total



Cronbach's

Alpha if



Deleted Item Deleted Correlation Item Deleted

10,57

5,554

,692

,873

11,58

5,327

,733

,864

12,63

5,105

,854

,840

11,62

4,962

,853

,837

11,87

4,064

,685

,907



 Thang đo Vị trí địa lý



Reliability Statistics

Cronbach's

N of

Alpha

,823



Items

4



Item-Total Statistics

Scale Mean

Scale

Corrected

if Item

VT1

VT2

VT3

VT4



Variance if



Item-Total



Cronbach's

Alpha if



Deleted Item Deleted Correlation Item Deleted

9,76

2,442

,658

,772

9,80

2,210

,805

,700

9,87

2,225

,699

,754

10,05

3,014

,448

,856



 Thang đo Học phí



Reliability Statistics

Cronbach's

N of

Alpha

,799



Items

4



183



Item-Total Statistics

Scale Mean

Scale

Corrected

if Item

HP1

HP2

HP3

HP4



Variance if



Item-Total



Cronbach's

Alpha if



Deleted Item Deleted Correlation Item Deleted

10,88

8,752

,517

,796

10,34

8,147

,624

,743

10,66

8,679

,576

,766

10,55

7,862

,742

,685



 Thang đo Ảnh hưởng của xã hội



Reliability Statistics

Cronbach's

N of

Alpha

,786



Items

4



184



Item-Total Statistics

Scale Mean

Scale

Corrected

if Item

XH1

XH2

XH3

XH4



Variance if



Item-Total



Cronbach's

Alpha if



Deleted Item Deleted Correlation Item Deleted

11,15

8,098

,534

,762

11,18

8,151

,562

,749

11,32

6,816

,715

,667

11,15

7,485

,569

,747



 Thang đo Động cơ



Reliability Statistics

Cronbach's

N of

Alpha

,900



Items

4



Item-Total Statistics

Scale Mean

Scale

Corrected

if Item

ĐC1

ĐC2

ĐC3

ĐC4



Variance if



Item-Total



Cronbach's

Alpha if



Deleted Item Deleted Correlation Item Deleted

10,96

10,265

,693

,901

11,26

8,954

,829

,852

11,60

8,500

,765

,878

11,56

8,394

,840

,847



 Thang đo Marketing



Reliability Statistics

Cronbach's

N of

Alpha

,929



Items

4



185



Item-Total Statistics

Scale Mean

Scale

Corrected

if Item

Deleted

MAR

1

MAR

2

MAR

3

MAR

4



Variance if



Item-Total



Alpha if



Item Deleted Correlation Item Deleted



12,47



2,364



,824



,910



12,38



2,333



,874



,894



12,42



2,440



,856



,901



12,46



2,347



,786



,924



 Thang đo Quyết định



Reliability Statistics

Cronbach's

N of

Alpha

,890



Cronbach's



Items

5



186



Item-Total Statistics

Scale Mean

Scale

Corrected

if Item

QĐ1

QĐ2

QĐ3

QĐ4

QĐ5



Variance if



Item-Total



Cronbach's

Alpha if



Deleted Item Deleted Correlation Item Deleted

16,04

1,700

,827

,844

15,97

1,798

,777

,857

15,96

1,964

,571

,900

15,97

1,731

,789

,853

15,98

1,740

,707

,873



2.2. Phân tích nhân tố khám phá EFA

 Nhóm biến độc lập



KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy.



,676



Sphericity



Approx. Chi-Square

df

Sig.



Compone



Total Variance Explained

Initial Eigenvalues

Extraction Sums of



Rotation Sums of



Squared Loadings



Squared Loadings



Bartlett's Test of



nt



187



2686,990

528

,000



Tota % of Cumulati Tota % of Cumulati Tota % of

l



Varianc



ve %



l



Varianc



e

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27



4,94

9

4,18

1

3,53

3

3,00

7

2,35

8

2,17

4

2,06

3

1,62

6

,956

,883

,721

,676

,613

,553

,498

,480

,458

,380

,349

,329

,314

,302

,248

,216

,203

,188

,173



ve %



l



Varianc



e



14,998



14,998



12,669



27,667



10,707



38,374



9,113



47,487



7,145



54,632



6,586



61,218



6,253



67,471



4,926



72,397



2,897

2,676

2,186

2,048

1,856

1,675

1,508

1,455

1,388

1,152

1,058

,996

,950

,914

,753

,653

,614

,570

,523



75,294

77,970

80,156

82,204

84,060

85,735

87,243

88,699

90,086

91,238

92,296

93,292

94,242

95,156

95,909

96,562

97,176

97,746

98,269



4,94

9

4,18

1

3,53

3

3,00

7

2,35

8

2,17

4

2,06

3

1,62

6



ve %



e



14,998



14,998



12,669



27,667



10,707



38,374



9,113



47,487



7,145



54,632



6,586



61,218



6,253



67,471



4,926



72,397



188



Cumulati



3,79

3

3,36

3

3,22

3

3,15

8

2,84

1

2,59

3

2,53

4

2,38

4



11,495



11,495



10,191



21,687



9,768



31,455



9,571



41,026



8,610



49,636



7,858



57,494



7,680



65,173



7,224



72,397



28

,145

,439

98,708

29

,110

,334

99,043

30

,106

,322

99,364

31

,094

,285

99,649

32

,078

,236

99,885

33

,038

,115 100,000

Extraction Method: Principal Component Analysis.



GV3

GV4

GV2

GV1

GV5

MAR2

MAR3

MAR1

MAR4

ĐC4

ĐC2

ĐC3

ĐC1

DT1

DT2

DT4

DT3

VT2

VT1

VT3

VT4

HP4

HP2

HP3

HP1

XH3

XH4

XH1

XH2

CSVC2

CSVC3



1

,902

,901

,833

,812

,769



2



Rotated Component Matrixa

Component

3

4

5



6



7



8



,931

,918

,894

,863

,914

,893

,835

,786

,900

,838

,830

,821

,881

,816

,793

,619

,866

,773

,758

,711

,866

,768

,722

,705

,827

,767



189



CSVC1

CSVC4

Extraction Method: Principal Component Analysis.



,722

,631



Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 6 iterations.

 Biến phụ thuộc

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling



,730



Adequacy.

Bartlett's Test of

Sphericity



Approx. Chi-Square

df

Sig.



434,778

10

,000



Total Variance Explained

Initial Eigenvalues

Extraction Sums of Squared



Componen

t

Total



% of



Cumulative



Total



Variance

%

1

3,495

69,894

69,894

3,495

2

,767

15,348

85,242

3

,395

7,895

93,137

4

,227

4,538

97,676

5

,116

2,324

100,000

Extraction Method: Principal Component Analysis.



190



Loadings

% of

Cumulative

Variance

69,894



%

69,894



Component Matrixa

Component

1

QĐ1

QĐ2

QĐ4

QĐ5

QĐ3



,901

,870

,870

,823

,702



191



PHỤ LỤC 3: THÔNG TIN VỀ CUỘC KHẢO SÁT CHÍNH THỨC

3.1. Đặc điểm người tham gia khảo sát

Giới tính

Frequenc Percent

y

Nam

Valid Nữ

Total



127

197

324



39,2

60,8

100,0



Năm học

Frequenc Percent

y

Năm 1

Năm 2

Valid Năm 3

Năm 4

Total



56

46

104

118

324



17,3

14,2

32,1

36,4

100,0



Valid



Cumulative



Percent

39,2

60,8

100,0



Percent

39,2

100,0



Valid



Cumulative



Percent

17,3

14,2

32,1

36,4

100,0



Percent

17,3

31,5

63,6

100,0



Ngành học

Frequenc Percent

y

Kinh tế - chính trị

Khoa học - kỹ



Valid



thuật

Ngơn ngữ, sư

phạm

Xã hội học

Khác

Total



Valid



Cumulative



120



37,0



Percent

37,0



52



16,0



16,0



53,1



60



18,5



18,5



71,6



36

56

324



11,1

17,3

100,0



11,1

17,3

100,0



82,7

100,0



Thu nhập

Frequenc Percent

y



192



Percent

37,0



Valid



Cumulative



Percent



Percent



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