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Exhibit 13.7: Maslow’s Hierarchy of Needs and Country Level Measures

Exhibit 13.7: Maslow’s Hierarchy of Needs and Country Level Measures

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Alderfer’s ERG Theory

•• Simplified

Simplified hierarchy

hierarchy ofof needs,

needs, including

including existence

existence

needs,

needs, relatedness

relatedness needs,

needs, and

and growth

growth needs

needs

•• Frustration

Frustration ofof aa need

need motivates

motivates behavior

behavior toto satisfy

satisfy

the

the need.

need.

•• People

People seek

seek toto satisfy

satisfy higher

higher and

and lower

lower level

level needs.

needs.

•• IfIf people

people cannot

cannot satisfy

satisfy higher

higher needs,

needs, they

they will

will try

try toto

satisfy

satisfy lower

lower level

level needs.

needs.

Copyright© 2005 South-Western/Thomson Learning All rights reserved



Motivator-Hygiene Theory

•• Assumption

Assumption that

that aa job

job has

has two

two basic

basic characteristics:

characteristics:

motivators

motivators and

and hygiene

hygiene factors

factors

•• Job

Job content—motivating

content—motivating factors

factors

•• E.g.,

E.g., challenging

challenging job

job

•• Job

Job contexthygiene

contexthygiene factors

factors

E.g.,

E.g., good

good benefits

benefits



Copyrightâ 2005 South-Western/Thomson Learning All rights reserved



Achievement-motivation

Theory

•• Suggestion

Suggestion that

that only

only some

some people

people have

have the

the need

need toto

win

win inin competitive

competitive situations

situations or

or toto exceed

exceed aa standard

standard ofof

excellence

excellence

•• Three

Three key

key needs:

needs: achievement,

achievement, affiliation,

affiliation, and

and

power

power

•• High

High achievement

achievement people

people have

have needs

needs toto win

win and

and toto

set

set own

own goals

goals and

and seek

seek challenging

challenging situations

situations



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Needs and the National

Context: Lessons

•• People

People from

from different

different nations

nations do

do not

not give

give the

the same

same

priorities

priorities toto the

the needs

needs that

that might

might be

be satisfied

satisfied atat work

work

•• Even

Even with

with similar

similar needs,

needs, they

they may

may not

not give

give the

the same

same

level

level ofof importance

importance ofof satisfying

satisfying these

these needs

needs



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Exhibit 13.8: Rankings of the

Importance of Job-Related Sources of

Need Satisfaction for Seven Countries



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Exhibit 13.9: Hofstede’s Dimensions of

National Culture and Motivators at

Work



Copyright© 2005 South-Western/Thomson Learning All rights reserved



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Exhibit 13.7: Maslow’s Hierarchy of Needs and Country Level Measures

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