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Exhibit 9.9: Organizational Structures of the Multinational E-Corporation

Exhibit 9.9: Organizational Structures of the Multinational E-Corporation

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Technical Capabilities for

Multinational E-commerce

••

••



Ability

Ability toto process

process multiple

multiple currencies

currencies

Ability

Ability toto calculate/show

calculate/show purchase

purchase information

information on

on

international

international shipping,

shipping, duties,

duties, and

and local

local taxes

taxes such

such as

as

VAT

VAT

•• Systems

Systems that

that check

check compliance

compliance with

with local

local and

and

international

international laws

laws



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Technical Capabilities for

Multinational E-commerce

••

••

••



Ability

Ability toto provide

provide support

support inin multilingual

multilingual service

service centers

centers

Fraud

Fraud protection

protection

Electronic

Electronic payment

payment models

models inin addition

addition toto credit

credit cards

cards



Copyright© 2005 South-Western/Thomson Learning All rights reserved



To Build or Outsource

Technical Capabilities?

•• Two

Two options

options

•• Run

Run all

all e-commerce

e-commerce functions

functions internally

internally or

or

outsource

outsource toto e-commerce

e-commerce enablers

enablers

•• E-commerce

E-commerce enablers:

enablers: fulfillment

fulfillment specialists

specialists that

that

provide

provide services

services such

such as

as Web

Web site

site translation

translation

•• Provide

Provide services

services and

and software

software that

that translate

translate Web

Web

sites,

sites, calculate

calculate shipping,

shipping, value-added

value-added taxes,

taxes, duties,

duties,

and

and other

other charges

charges unique

unique toto each

each country

country

Copyright© 2005 South-Western/Thomson Learning All rights reserved



“Mission-Critical” Factors to

Communicate to Global

Audience

1.1.Link

Link all

all Web

Web sites

sites toto corporate

corporate Web

Web site

site

2.2.Web

Web site

site should

should contain

contain all

all nonelectronic

nonelectronic local

local contact

contact

information

information for

for feedback

feedback or

or comment

comment

3.3.Provide

Provide aa prominent

prominent list

list ofof languages

languages used

used by

by the

the

company’s

company’s Web

Web site

site

4.4.Use

Use different

different languages

languages for

for downloads

downloads



Copyright© 2005 South-Western/Thomson Learning All rights reserved



“Mission-Critical” Factors to

Communicate to Global

Audience (cont.)

5.5.Localize

Localize by

by language

language the

the parts

parts ofof the

the parent

parent company

company

Web

Web site

site that

that receive

receive the

the most

most access

access

6.6.Provide

Provide aa site

site map

map

7.7.Provide

Provide the

the firm’s

firm’s privacy

privacy statement

statement inin all

all local

local

languages

languages



Copyright© 2005 South-Western/Thomson Learning All rights reserved



“Mission-Critical” Factors to

Communicate to Global

Audience (cont.)

8.8.Guard

Guard against

against local

local piracy

piracy by

by putting

putting your

your policies

policies inin

local

local languages

languages

9.9.Localize

Localize your

your graphics

graphics and

and written

written material

material

10.Localize

10.Localize content

content management

management



Copyright© 2005 South-Western/Thomson Learning All rights reserved



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Exhibit 9.9: Organizational Structures of the Multinational E-Corporation

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