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Exhibit 9.3: Internet Users around the World

Exhibit 9.3: Internet Users around the World

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The Internet Economy

•• Internet

Internet economy

economy has

has four

four layers

layers

•• The

The infrastructure

infrastructure

•• The

The applications

applications infrastructure

infrastructure

The

The Internet

Internet intermediaries

intermediaries

The

The Internet

Internet commerce

commerce layer

layer



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Layer 1

•• The

The Internet

Internet infrastructure

infrastructure isis the

the backbone

backbone ofof the

the

Internet,

Internet, including

including the

the Internet

Internet service

service providers,

providers, e.g.,

e.g.,

•• Communications

Communications (Qwest,

(Qwest, MCI/Worldcom)

MCI/Worldcom)

•• Internet

Internet service

service providers

providers (Mindspring,

(Mindspring,AOL,

AOL,

Earthlink)

Earthlink)

•• Networking

Networking (Cisco,

(Cisco, Lucent,

Lucent, 3Com)

3Com)

Hardware

Hardware (Dell,

(Dell, Compaq,

Compaq, HP)

HP)

Copyrightâ 2005 South-Western/Thomson Learning All rights reserved



Layer 2

•• The

The applications

applications infrastructure

infrastructure

•• Companies

Companies and

and consultants

consultants that

that build

build web

web systems

systems

and

and supporting

supporting software

software

•• Consultants

Consultants (SB1)

(SB1)

•• Commerce

Commerce applications

applications (Netscape,

(Netscape, Sun,

Sun, IBM)

IBM)

•• Web

Web development

development software

software (Adobe,

(Adobe, NetObjects)

NetObjects)

•• Search

Search engine

engine software

software (Verity)

(Verity)

Web-enable

Web-enable databases

databases (Oracle)

(Oracle)

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Layer 3

•• The

The internet

internet intermediaries

intermediaries

•• Companies

Companies that

that provides

provides linking

linking services

services on

on the

the

Internet

Internet and

and derive

derive revenues

revenues from

from commissions,

commissions,

advertising,

advertising, and

and membership

membership fees

fees

•• Online

Online travel

travel agencies

agencies (Travelweb,

(Travelweb,

Travelocity.com)

Travelocity.com)

•• Online

Online brokerages

brokerages (E*TRADE)

(E*TRADE)

•• Content

Content aggregators

aggregators (CNET,

(CNET, ZDNet)

ZDNet)

•• Online

Online advertising

advertising (Yahoo!)

(Yahoo!)

Copyrightâ 2005 South-Western/Thomson Learning All rights reserved



Layer 4

The

The Internet

Internet commerce

commerce layer

layer

•• Companies

Companies that

that conduct

conduct commercial

commercial transactions

transactions on

on

the

the Web

Web

•• E-retailers

E-retailers (wine.com,

(wine.com, diamond.com)

diamond.com)

•• Manufacturers

Manufacturers selling

selling directly

directly (hpshopping.com,

(hpshopping.com,

Dell)

Dell)

•• Subscription-based

Subscription-based companies

companies (VRBO.com)

(VRBO.com)

Transportation

Transportation services

services (most

(most airlines)

airlines)

Shipping

Shipping services

services (FedEx,

(FedEx, UPS)

UPS)

Copyrightâ 2005 South-Western/Thomson Learning All rights reserved



Exhibit 9.4: Internet Businesses

Ranked on Business Week’s

Information Technology 100



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Fundamentals of E-Commerce

••

••

••



E-commerce

E-commerce isis evolving

evolving quickly.

quickly.

Failures

Failures ofof many

many start-ups

start-ups show

show it’s

it’s not

not without

without risks.

risks.

E-commerce

E-commerce presents

presents significant

significant opportunities

opportunities and

and

threats.

threats.



Copyright© 2005 South-Western/Thomson Learning All rights reserved



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Exhibit 9.3: Internet Users around the World

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