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Exhibit 6.3: Questions to Consider in the Small Business Decision to Go International

Exhibit 6.3: Questions to Consider in the Small Business Decision to Go International

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Exhibit 6.4 Steps in Picking a

Foreign Market



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Country Ratings on

Entrepreneurial Activity



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Getting Connected to the

International Market

•• Participation

Participation strategies

strategies

•• Same

Same participation

participation options

options as

as larger

larger firms

firms

•• Exporting,

Exporting, licensing,

licensing, joint

joint ventures,

ventures, and

and foreign

foreign

direct

direct investment

investment

Most

Most small

small businesses

businesses often

often emphasize

emphasize exporting

exporting



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Finding Customers and

Partners: Customer Contact

Techniques

••

••

••

••

••



Trade

Trade shows

shows

Catalog

Catalog expositions

expositions

International

International advertising

advertising agencies

agencies and

and consulting

consulting firms

firms

Government-sponsored

Government-sponsored trade

trade missions

missions

Direct

Direct contact

contact



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Exhibit 6.5: Selected U.S.

Government Programs for

Making International Contacts



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Exhibit 6.6: International Trade

Leads: A Web Sampler



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Exhibit 6.6: International Trade

Leads: A Web Sampler



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Exhibit 6.3: Questions to Consider in the Small Business Decision to Go International

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