Tải bản đầy đủ - 0 (trang)
Exhibit 5.3: Contents of a Licensing Agreement

Exhibit 5.3: Contents of a Licensing Agreement

Tải bản đầy đủ - 0trang

Special Licensing Agreements

•• International

International franchising:

franchising: the

the franchisor

franchisor grants

grants the

the use

use

ofof aa whole

whole business

business operation

operation

•• Contract

Contract manufacturing:

manufacturing: production

production following

following the

the

foreign

foreign companies’

companies’specifications

specifications

•• Turnkey

Turnkey operation:

operation: multinational

multinational company

company makes

makes aa

project

project fully

fully operational

operational before

before the

the foreign

foreign owner

owner takes

takes

control

control



Copyrightâ 2005 South-Western/Thomson Learning All rights reserved



International Strategic

Alliances

Cooperative

Cooperative agreements

agreements between

between firms

firms from

from different

different

countries

countries toto participate

participate inin business

business activities

activities

May

May include

include any

any value-chain

value-chain activity

activity



Copyrightâ 2005 South-Western/Thomson Learning All rights reserved



Types of International

Strategic Alliances

•• Equity

Equity International

International Joint

Joint Ventures

Ventures (IJV):

(IJV): two

two or

or more

more

firms

firms from

from different

different countries

countries have

have an

an equity

equity position

position inin

aa separate

separate company

company

•• International

International Cooperative

CooperativeAlliance

Alliance (ICA):

(ICA): two

two or

or more

more

firms

firms from

from different

different countries

countries agree

agree toto cooperate

cooperate inin any

any

value-chain

value-chain activity

activity



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Foreign Direct Investment

•• Companies

Companies own

own and

and control

control directly

directly aa foreign

foreign operation

operation

•• Symbolizes

Symbolizes the

the highest

highest stage

stage ofof internationalization

internationalization

•• Greenfield

Greenfield investments:

investments: starting

starting foreign

foreign operations

operations

from

from scratch

scratch



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Exhibit 5.5: World’s Top

Companies Ranked by Foreign

Assets



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Exhibit 5.5: World’s Top

Companies Ranked by Foreign

Assets



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Tài liệu bạn tìm kiếm đã sẵn sàng tải về

Exhibit 5.3: Contents of a Licensing Agreement

Tải bản đầy đủ ngay(0 tr)

×