Tải bản đầy đủ - 0 (trang)
Exhibit 4.6: Hypothetical Competitive Profiles of Four Companies in Different Countries

Exhibit 4.6: Hypothetical Competitive Profiles of Four Companies in Different Countries

Tải bản đầy đủ - 0trang

Exhibit 4.6: Hypothetical Competitive

Profiles of Four Companies in Different

Countries



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Company-Situation Analysis:

SWOT

••

••

••

••



Strengths:

Strengths: distinctive

distinctive capability,

capability, resource

resource or

or skill

skill

Weaknesses:

Weaknesses: competitive

competitive disadvantage

disadvantage compared

compared toto

competitors

competitors

Opportunities:

Opportunities: favorable

favorable conditions

conditions inin the

the environment

environment

Threats:

Threats: unfavorable

unfavorable conditions

conditions inin the

the environment

environment



Copyright© 2005 South-Western/Thomson Learning All rights reserved



SWOT Analysis

••

••



More

More complex

complex than

than for

for domestic

domestic firms

firms

Multinationals

Multinationals face

face more

more complex

complex general

general and

and

operating

operating environments

environments

Environments

Environments vary

vary by

by country

country



Copyrightâ 2005 South-Western/Thomson Learning All rights reserved



Corporate Strategy Selection

••

••

••

••



Diversified

Diversified corporation

corporation has

has aa portfolio

portfolio ofof businesses

businesses

Major

Major issue

issue isis which

which businesses

businesses toto invest

invest inin and

and which

which

businesses

businesses toto divest

divest

The

The basic

basic tool:

tool: matrix

matrix analyses

analyses

The

The most

most popular

popular isis the

the growth-share

growth-share matrix

matrix ofof the

the

Boston

Boston Consulting

Consulting Group

Group (BCG).

(BCG).



Copyright© 2005 South-Western/Thomson Learning All rights reserved



BCG Share Matrix

•• Division

Division into

into four

four categories

categories based

based on

on market

market share

share

and

and relative

relative market

market share

share

•• Stars:

Stars: the

the most

most successful

successful firm

firm

•• Dogs:

Dogs: businesses

businesses with

with low

low market

market shares

shares inin lowlowgrowth

growth industries

industries

•• Cash

Cash cows:

cows: businesses

businesses inin slow-growth

slow-growth industries

industries

where

where company

company has

has strong

strong market-share

market-share position

position

•• Problem

Problem children:

children: businesses

businesses inin high-growth

high-growth

industries

industries where

where company

company has

has aa poor

poor market

market share

share

Copyright© 2005 South-Western/Thomson Learning All rights reserved



Exhibit 4.7: The BCG Growth

Share Matrix



Copyrightâ 2005 South-Western/Thomson Learning All rights reserved



Matrices

All

All matrices

matrices help

help answer

answer basic

basic strategy

strategy formulation

formulation

question

question such

such as

as

•• Are

Are businesses

businesses inin attractive

attractive industries?

industries?

•• Are

Are most

most businesses

businesses growing?

growing?

•• Are

Are there

there sufficient

sufficient cash

cash cows

cows to

to finance

finance other

other

businesses?

businesses?

•• IsIs business

business portfolio

portfolio well

well positioned

positioned for

for the

the future?

future?

•• IsIs the

the some

some strategic

strategic synergies

synergies among

among businesses?

businesses?

Copyright© 2005 South-Western/Thomson Learning All rights reserved



Tài liệu bạn tìm kiếm đã sẵn sàng tải về

Exhibit 4.6: Hypothetical Competitive Profiles of Four Companies in Different Countries

Tải bản đầy đủ ngay(0 tr)

×