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Exhibit 4.5: Selection of Global Fortune 500 Diversified Multinationals

Exhibit 4.5: Selection of Global Fortune 500 Diversified Multinationals

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Exhibit 4.5: Selection of Global Fortune

500 Diversified Multinationals



Copyright© 2005 South-Western/Thomson Learning All rights reserved



Exhibit 4.5: Selection of Global Fortune

500 Diversified Multinationals



Copyrightâ 2005 South-Western/Thomson Learning All rights reserved



Strategy Formulation:

Traditional Approaches

Strategy

Strategy formulation:

formulation: process

process by

by which

which managers

managers

select

select the

the strategies

strategies toto be

be used

used by

by their

their company

company

Analyses

Analyses



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Strategy Formulation:

Traditional Approaches (cont.)

•• Popular

Popular analysis

analysis techniques

techniques

•• Competitive

Competitive dynamics

dynamics ofof the

the industry

industry

•• Company’s

Company’s competitive

competitive position

position inin the

the industry

industry

•• Opportunities

Opportunities and

and threats

threats faced

faced by

by their

their company

company

Companys

Companys strengths

strengths and

and weaknesses

weaknesses



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Industry and Competitive

Analysis

•• Managers

Managers must

must understand

understand their

their industry

industry well

well toto

formulate

formulate good

good strategies.

strategies.

•• Must

Must understand

understand economic

economic characteristics

characteristics ofof industries

industries

and

and driving

driving forces

forces

•• Economic

Economic characteristics

characteristics include

include

•• Market

Market size

size

•• Ease

Ease ofof entry

entry

Opportunities

Opportunities for

for economies

economies ofof scale

scale

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Driving Forces

•• The

The important

important changes

changes that

that have

have potential

potential toto affect

affect an

an

industry

industry

•• Speed

Speed ofof new

new product

product innovations

innovations

•• Technological

Technological changes

changes

•• Changing

Changing societal

societal attitudes

attitudes and

and lifestyles

lifestyles



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Key Success Factors

•• Important

Important characteristics

characteristics ofof aa company

company or

or its

its product

product

that

that lead

lead toto success

success inin an

an industry

industry

•• Innovative

Innovative technology

technology or

or products

products

•• Broad

Broad product

product line

line

•• Effective

Effective distribution

distribution channels

channels

•• Price

Price advantages

advantages

•• Effective

Effective promotion

promotion

•• Superior

Superior physical

physical facilities

facilities or

or skilled

skilled labor

labor

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Key Success Factors

•• Experience

Experience ofof firm

firm inin business

business

•• Cost

Cost position

position for

for raw

raw materials

materials

•• Cost

Cost position

position for

for production

production

•• R&D

R&D quality

quality

•• Financial

Financial assets

assets

Product

Product quality

quality

Quality

Quality ofof human

human resources

resources

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Competitor Analysis

••

••



Profiles

Profiles ofof competitor’s

competitor’s strategies

strategies and

and objectives

objectives

Four

Four steps

steps

•• Strategic

Strategic intent

intent

•• Current

Current and

and anticipated

anticipated generic

generic strategies

strategies

•• Current

Current and

and anticipated

anticipated offensive

offensive and

and defensive

defensive

competitive

competitive strategies

strategies

Current

Current positions

positions

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Competitor Analysis (cont.)

1.1.Strategic

Strategic intent

intent

1.Broad

1.Broad objectives

objectives ofof competitors

competitors

2.2.Current

Current and

and anticipated

anticipated generic

generic strategies

strategies

1.Helps

1.Helps determine

determine key

key KSF

KSF

3.3.Current

Current and

and anticipated

anticipated offensive

offensive and

and defensive

defensive

competitive

competitive strategies

strategies

4.4.Current

Current positions

positions

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Exhibit 4.6: Hypothetical Competitive

Profiles of Four Companies in Different

Countries



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Exhibit 4.5: Selection of Global Fortune 500 Diversified Multinationals

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