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I. THE PROCESS OF OVERSEAS EXPANSION

I. THE PROCESS OF OVERSEAS EXPANSION

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THE PROCESS OF OVERSEAS

EXPANSION

2. Disadvantages



inability to realize full sales



3. Use



potential



of:



a. Foreign agents

b. Sales subsidiaries

c. Distribution system



5



THE PROCESS OF OVERSEAS

EXPANSION

B. OVERSEAS PRODUCTION

1.

a.

b.

c.

d.



greater commitment to the local

market



Advantages:

Increased sales

Supply stability

Control

Comprehensive service

6



THE PROCESS OF OVERSEAS

EXPANSION

2. Question:

create or acquire



3. Acquisition

allows speedy

transfer of unused

parent skills;

used more by small

firms.

7



THE PROCESS OF OVERSEAS

EXPANSION

C. LICENSING

-local firm agrees to

produce for a fee.

1. Advantages:

a. Minimum investment

b. Faster market entry

c. Less risk

8



THE PROCESS OF OVERSEAS

EXPANSION

2.

Disadvantages of

licensing:

a. Low cash flow

b. Quality standards

c. New competitor



9



II. THE THEORY OF THE

MULTINATIONAL CORPORATION

I. THE THEORY OF THE MULTINATIONAL

CORPORATION

A. The MNC as an Oligopolist: Why FDI?

1. When is FDI justified?

2. Internalization

3. Market Integration

a. Vertical

b. Horizontal

10



THE THEORY OF THE

MULTINATIONAL CORPORATION

B. Financial Market Imperfections

1. Hypothesis

2. Diversification Effect of the

MNC



11



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I. THE PROCESS OF OVERSEAS EXPANSION

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