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Chapter 27. Using Selling Management Software and Services

Chapter 27. Using Selling Management Software and Services

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SellingManagementSoftware

Ifyou'rerunningalotofauctionsatonetime,youneedsome

waytokeeptrackofwhichauctionsarestillopen,whichhave

closed,whichneedemailssenttohighbidders,whichneedto

beshippedout,andsoon.Italsohelpsifyoucansomehow

automatethelistingprocessitself,andcreategreat-looking

HTML-basedlistingstoboot.

MakinglifeeasierforeBaypowersellershasbecomesomewhat

ofacottageindustry.Therearealargenumberofsoftware

programsandweb-basedservicesthathandlesomeorallofthe

eBaysellingprocessfromadcreationtopost-auction

management.

We'llstartbyfocusingonthosestandalonesoftwareprograms

thathelptoautomatethesellingmanagementprocess.Readon

tolearnmore.



"MikeSez"

Remembertofactorthecostsoftheseprogramsand

servicesintoyouroverallauctioncosts.Ifaservice

charges$20amonthandyoulistonly20auctions,

you'vejustaddedabucktothecostofeachofyour

auctions.Samethingifaservicechargesonaperlistingbasis,orasapercentageofyoursellingfee.

Believeme,thesecostsaddupfastespeciallyifyou're

arelativelysmallseller!



AllMyAuctions



AllMyAuctions(www.rajeware.com/auction/)isabasicauction

managementsoftwareprogram.Itincludestemplate-based

listingcreation,liveauctionmanagement(includingthe

capabilitytotrackcompetitors'auctions),end-of-auctionemail

notification,andreportgeneration.Thepriceis$39.95fora

one-yearlicense.



AuctionLizard

AuctionLizard(www.auction-lizard.com)isaneasy-to-use

listing-creationsoftwareprogram.Itcreatesgreat-looking

HTML-basedlistingsusingformsandtemplates.AuctionLizard

isshareware,witha$29registrationfee.



AuctionWizard2000

AuctionWizard2000(www.auctionwizard2000.com)that's

wizard,notlizardisanauctionmanagementsoftwareprogram

thatincludesanimageeditor,alistingcreator,areport

generator,anFTPmanager,andanauctiondatabase.Auction

Wizard2000costs$75forthefirstyear(and$50foreach

subsequentyear)withnomonthlysubscriptionfees.



AuctionSage

AuctionSage(www.auctionsagesoftware.com)isasoftware

programthatletsyoupostandmanageyoureBayauction

transactions.Italsoincludesemailandbulkfeedbackfunctions.

Costis$29.95for3months,$49.95for6months,or$79.95

forayear.



AuctionTamer



AuctionTamer(www.auctiontamer.com)isanall-in-oneauction

managementsoftwareprogramforbothsellersandbidders.For

sellers,itletsyoucreateauctionlistings,scheduledelayed

auctionlistings,manageyourliveauctions,sendpost-auction

emails,andprintshippinglabels.Costis$22.95permonthor

$149.95forayear.



eBayBlackthorne

AlthoughTurboListeriseBay'srecommendedlistingcreation

software,thesitealsooffersanotherprogramcalledeBay

Blackthorne(formerlyknownaseBaySeller'sAssistant).ebay

Blackthorneisavailableintwodifferentversions:BasicandPro.

BlackthorneBasic(pages.ebay.com/blackthorne/basic.html)is

bestforcasualusers,offeringHTML-basedlistingcreation

(usingformsandtemplates),auctiontracking,andbasicpostauctionmanagement(includingautomaticemailnotificationand

feedbackgeneration).Thesoftwareisavailableonaper-month

subscription;you'llpay$9.99eachmonth,nomatterhowmany

listingsyoucreate.

BlackthornePro(pages.ebay.com/blackthorne/pro.html)isa

morepowerfulsoftware-basedtoolforhigh-volumesellers.This

programisessentiallySABasiconsteroids,withmanymore

post-auctionmanagementfeatures.Inparticular,youget

inventorymanagement,salesmanagementandreporting,bulk

feedbackposting,andtheabilitytoprintinvoicesandshipping

labelsinadditiontothestandardbulklistingcreationandendof-auctionemails.Theprogramcosts$24.99permonth,and

comeswithafreesubscriptiontoeBaySellingManagerPro.Use

itwitheBay'sstandardcheckoutfeature,andyou'rein

business.



eBayTurboLister



eBayTurboLister(pages.ebay.com/turbo_lister/)iseBay's

officialsoftwareprogramforthebulkuploadingofmultiple

auctions.AlthoughTurboListerdoesn'tofferanyauction

trackingfeatures,itexcelsatbulkuploadingandit'sfree!Many

sellersuseTurboListertocreatetheirlistingsandSelling

Managertomanagetheirauctions;it'sagoodcombination.



Note

LearnmoreabouteBayTurboListerinChapter20,

"AutomatingYourListingswitheBayTurboLister."



HammerTap

HammerTap(www.hammertap.com)offersvariousauction

managementsoftwareandservices,allpricedseparately.Their

softwaretoolsincludethefollowing:

BidderBlockSoftwareformanagingblockedbidderlists

DeepAnalysisAuctionresearchtool

FeeFinderSoftwareforcalculatingeBay,PayPal,and

shippingfees

Eachofthesetoolsispricedseparately,soyoucanpickand



chooseamongthoseyouactuallyneed.



ShootingStar

ShootingStar(www.foodogsoftware.com)isasoftwareprogram

designedtomanagetheend-of-auctionprocess.Ituseswhatit

callsa"workflowsystem"tomoveyouthroughvariouspostauctionoperations,includingemailnotification.Priceisaonetime$60.00.







SellingManagementServices

Evenmorepopularthansellingmanagementprogramsare

sellingmanagementservices,offeredbyavarietyofthird-party

websites.Althoughmanyofthesesitesoffersimilarfeatures,

therearealotofimportantdifferences,sopayattention.And

knowthatmostofthesesitescostrealmoneytouseinsome

cases,thekindofseriousbucksthatonlybig-volumesellers

canafford.



Ándale

Ándale(www.andale.com)isasitethatoffersvariousservices

foreBaysellers.Infact,it'stheonlysitethatoffersthefull

rangeoftoolsfrompre-auctionresearchtopost-auction

management.



Note

Incaseyou'rewondering,Ándaleispronouncedonde-lay,notan-dale.



Ándale'sauctiontoolsarefirst-rate,andthey'reextremelyeasy

touse.Here'sashortlistofwhat'savailable:



ÁndaleCheckoutProvidesone-stopcustomercheckout,as

wellasautomaticend-of-auctionemails

ÁndaleCountersFreetrafficcountersforyouritemlistings

ÁndaleCountersProMoreadvancedcounterswithtraffic

reportsandrelatedstatistics

ÁndaleCustomerManagerEnablesyoutomineyour

customerlistforadditionalsales

ÁndaleGalleryDisplaysotheritemsyouhaveforsale

ÁndaleImagesImagehosting

ÁndaleListerBulklistingcreationwithpredesigned

templates

ÁndaleListerProOfflinebulklistingcreation

ÁndaleReportsAsuiteofbusinessmanagementreportsfor

analyzingyoureBaysales

ÁndaleResearchAcollectionofeBaysalesanalysisreports

ÁndaleSalesAnalyzerDetailedanalysisofyoureBaysales

ÁndaleSuppliersIdentifyandcontactsuppliersforspecified

typesofmerchandise

ÁndaleStoresYourownbrandedfixed-priceonlinestorefront

ÁndaleWhat'sHotReportingofeBay'shottestproduct

categories



Youhavetheoptionofusingandpayingforeachofthesetools

separately;you'renotlockedintothecompletetoolkit,unless

that'swhatyouwant.Althoughsomeofthesetoolscanbeused

freeofcharge,mostcarryeitheraper-monthorapertransactioncharge.Theindividualfeesmightseemreasonable,

buttheycanaddupveryquickly.Infact,thethingIlikeleast

aboutÁndaleisthecost;dependingonwhichservicesyou

subscribeto,youcouldendupspendingmoremoneyherethan

atanyothersite.



AuctionHawk

AuctionHawk(www.auctionhawk.com)isaweb-basedservice

withaffordablepricing.Thesiteoffersvarioustoolsinitsmain

service,includingimagehosting,bulklistingcreation,end-ofauctioncheckoutwithautomatedwinning-bidderemail,bulk

feedbackposting,andprofit-and-lossreporting.

OneniceaspectofAuctionHawk'sservicesisthatitdoesn't

chargeanyper-transactionorfinalvaluefees.Inaddition,allits

servicesareincludedinasingleprice,soyou'renotnickel-anddimedtodeathwithalacartepricing.Thefull-servicemonthly

plansrangeinpricefrom$12.99(for110listings)to$89.99

(unlimitedlistings).Attheseprices,it'sworthcheckingout.



Auctiva

Auctiva(www.auctiva.com)offersavarietyofdifferentservices,

includingbulklisting,imagehosting,auctiontrackingand

management,andashowcasephotogalleryallavailableatno

chargewhatsoever.Auctiva'sservicesarefirstrate,andyouget

themforfree!



ChannelAdvisor

ChannelAdvisor(www.channeladvisor.com)offersafairly

affordablesuiteofauctionmanagementtoolsaswellasservices

forbiggeronlinemerchants.Theserviceyouwanttolookatis

ChannelAdvisorPro,whichisactuallyHammerTapManagerin

disguise.Thisserviceisasurprisinglyeasy-to-usecollectionof

auctionmanagementtools,quitereasonablypricedataflatfee

ofjust$29.95permonth.Ifyou'redoingmorethan50auctions

amonth,it'sdefinitelyworthconsideringevenmoresoifyou're

aheavierlister.



eBaySellingManager

AsyoulearnedinChapter22,"ManagingYourSaleswitheBay

SellingManager,"SellingManager

(pages.ebay.com/selling_manager/)letsyoumanageyour

pending,in-process,andclosedauctionsrightfromwithinMy

eBay.It'safairlycompleteservice,equaltothatofferedby

manythird-partyproviders.Itincludespredefinedemail

templatesandautomaticfeedbackforms,automaticallytracks

buyercheckoutandpayment,andletsyouprintshippinglabels,

invoices,andreports.At$4.99permonth,it'saprettygood

dealdefinitelyworthcheckingoutifyouhavealotofauctionsto

manage.



eBaySellingManagerPro

ThemorerobustSellingManagerPro

(pages.ebay.com/selling_manager_pro/)addsfeaturesofvalue

topowersellers,includingbulklistingandrelisting,bulkemail,

inventorymanagement,reportgeneration,andthecapabilityto

createandprintshippinglabels.Thesubscriptionfeeis$15.99



permonth.



HammerTap

HammerTap(www.hammertap.com)offersvariousauction

managementsoftwareandservices,allpricedseparately.Their

primaryweb-basedtoolisHammerTapManager,whichoffers

auctionpostingandmanagement.(Infact,HammerTap

ManageristhesameserviceasChannelAdvisorPro,justunder

adifferentname.)ThebasicHammerTapManagerserviceruns

aflat$29.95permonth.



inkFrog

inkFrog(www.inkfrog.com)isacutenameforsomeheavy-duty

web-basedauctionmanagementservices.inkFrogoffersauction

listing,tracking,andmanagement,alongwithimagehosting

andlistingcreationanddesign.Variousplansareoffered,

startingat$7.95permonth.



ManageAuctions

ManageAuctions(www.manageauctions.com)offersweb-based

listingcreation,auctiontracking,emailnotification,shipping

labelprinting,feedbackgeneration,andotherpost-auction

management.Pricingisonanalacartebasis;listingscost

$0.06eachandpost-salemanagementis$0.06perauction.

There'saminimummonthlychargeof$5.95,andamaximum

of$29.95;imagehostingisextra.



Marketworks



Marketworks(www.marketworks.com),formerlyknownas

Auctionworks,isoneoftheoldestandmostestablishedthirdpartyauctionmanagementservices.Thesiteoffersvarious

professionalauctiontools,includinginventorymanagement,a

bulklistingcreator,trafficcounters,imagehosting,automatic

end-of-auctionemails,acheckoutsystem,reciprocalfeedback

posting,web-basedstorefronts,andcustomizablereports.

Marketworkschargesnomonthlyfeesforitsservice,instead

optingfora2%feeoneachsuccessfultransaction,witha

$0.20minimum.Thesitecaterstohigh-volumesellers,

however;theirminimummonthlyfeeis$29.95.



SpareDollar

SpareDollar(www.sparedollar.com)islow-pricedauction

service,idealforsmalloroccasionalsellers.It'sextremely

affordable,witheverythingofferedforaflat$8.95permonth

price.

SpareDollar'sauctiontoolsincludethefollowing:

sdCounterTrafficcountersforyouritemlistings

sdGalleryPhotogalleryofallyourauctionitems

sdImage50MBofimagehosting

sdListerBulklistingcreationwithpredesignedtemplates

sdTrackerPost-auctiontrackingandemails

WhileSpareDollarisattractivelypriced,itsservicesmightprove

toolimitedforreallyhigh-volumesellers.Thatsaid,manyhigh-



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