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Chapter 22. Managing Your Sales with eBay Selling Manager

Chapter 22. Managing Your Sales with eBay Selling Manager

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IntroducingeBaySellingManagerandSelling

ManagerPro

eBaySellingManagerisoneofeBay'sofficialauction

managementtools.It'savailableinbothbasicandProversions;

we'lldiscussSellingManagerProlaterinthischapter.

ThebasicSellingManagerletsyoukeeptrackofcurrentand

pendingauctions,aswellasallyourclosedauctions;youcan

useSellingManagertosendemailstowinningbidders,print

invoicesandshippinglabels,andevenleavefeedback.

EverythingyouneedtodoisaccessedovertheWeb,onthe

eBaysite,throughyournormalwebbrowser.Whenyou

subscribetoSellingManager,theAllSellingpageinMyeBayis

transformedintoaSellingManagerpage.Fromhere,Selling

Managerletsyoumanageallyourpost-auctionactivity.

TosubscribetoeBaySellingManager,goto

pages.ebay.com/selling_manager/.Thesubscriptioncostforthe

basicversionis$4.99permonth.



Tip

YoucanswitchtheMyeBaySellingManagerpageback

tothestandardAllSellingpagebygoingtotheSelling

ManagerActiveListingspageandclickingtheViewMy

eBaySellinglinkinthelowerleft-handcorner.



HowSellingManagerWorks

TouseSellingManager,allyouhavetodoisgotoyourMyeBay

pageandclickthenewSellingManagerlink.Asyoucanseein

Figure22.1,themainSellingManagerpageprovidesan

overviewofallyouractiveandclosedauctions.



Figure22.1.AccesseBaySellingManagerfrom

yourMyeBaypage.



[Viewfullsizeimage]



TheSummarypagedividesyourauctionsintosixmajor

categories(somecategoriesnotshowninFigure22.1):



AtaGlance.Thisisagraphofyoursalesforthelast24

hours,7days,and30days.

Sold.Thissectionsummarizesyourrecentsales

activitytotalsales,salesawaitingpayment,salesawaiting

shipment,salessoldandshipped,andthosetransactions

beingtrackedviatheDisputeConsole.

ListingActivity.Thissectionsummarizesyourcurrent

salesactivityactivelistings,scheduledlistings,andended

listings.

CrossPromotions.Thissectionsummarizesyourvarious

cross-promoteditems.

PictureManager.Avisualrepresentationofhowmany

picturesandhowmuchdiskspaceyou'reusingtostore

yourdigitalphotos.

FavoriteLinks.QuicklinkstoyoureBayPreferences,My

Messages,ManageMyStore,PayPal,andPictureManager

Tools.



"MikeSez"

IfindeBaySellingManageranextremelyusefultool

ifIhaveamoderatenumberofauctionsrunning

simultaneously.Runningjustafewauctionsmakes

SellingManagercost-prohibitiveonaper-auction

basisandifI'mmanagingseveraldozenauctions,I

cometocurseitslackofbatchemailfeatures.Still,

formanysellers,SellingManagerdoesafinejoband

isalotbetterthantryingtomanagepost-auction

activitymanually.



YouusethelinksonthisSummarypagetodisplaymore

detailedinformationabouttheitemsyouhaveforsale.For

example,whenyouclicktheAlllinkintheSoldsection,you

displayalistofcompletedauctions(showninFigure22.2),with

thecustomerstatusindicatedbyaseriesoficons.Youcan

selectanindividualauctiontomarkitpaidorshipped,orto

sendittoyourpersonalarchive.Youcanalsosendvarious

emailmessagestothewinnersofyourauctions,aswellasprint

invoicesandleavefeedbackformultipleusersinbulk.



Figure22.2.Displayingalistofyourclosed

auctions.



[Viewfullsizeimage]



ForHigher-VolumeSellers:eBaySelling

ManagerPro



ThebasicSellingManagerproductisn'tperfect.Oneofits

biggestproblemsisthatyouprettymuchhavetomanageone

auctionatatimeitlacksfeaturesthatletyoueffectively

managelargenumbersofauctionsinbulk.Ifyou'reahighvolumeseller,abettersolutioniseBay'shigher-endSelling

ManagerPro,whichoffersbetterbulkmanagementand

inventorymangagementfeatures.For$15.99permonth,

SellingManagerProdoeseverythingthebasicSellingManager

does,plusmore:

Managesindividualinventoryitems,andissuesrestock

alerts

OffersfreeListingDesignertemplates

Generatesamonthlyprofitandlossreport,includingall

eBayfeesandcostofgoodssold

YoucanlearnmoreaboutandsubscribetoSellingManagerPro

atpages.ebay.com/selling_manager_pro/.







SendingBuyerEmails

ProbablythemostusefulfeatureofSellingManager(Basicand

Pro)isthecapabilitytosendvariousend-of-auctionemail

messagestowinningbidders.

SellingManagerincludessixboilerplatemessages,allofwhich

youcancustomize:

Winningbuyernotification

Paymentreminder

Requestshippingaddress

Paymentreceived

Itemshipped

Feedbackreminder

Youtypicallysendawinningbuyernotificationatthecloseofan

auction,apaymentreminderifthebuyerhasn'tpaidwithina

weekorso,apayment-receivedmessagewhenyougetpaid,

andanitemshippedmessagewhenyoushiptheitem.The

othermessagesareusedonlywhennecessary.



SendingaStandardEmailMessage

Tosendanemailtoawinningbidder,followthesesteps:

1. GotoanyofSellingManager'sSoldListingspages.



2. ClickaspecificBuyerEmaillink.

3. WhentheEmailBuyerpage(showninFigure22.3)appears,

selectthetypeofmessageyouwanttosendfromthe

Templatelist.



Figure22.3.Sendingapost-auctionemail.

[Viewfullsizeimage]



4. Ifyouwant,editthesubjectofthemessageintheSubject

box.

5. Ifyouwant,editthetextofthemessageintheMessage

box.



6. Ifyouwanttoreceiveacopyofthismessage,selectthe

SendMeaCopyofThisEmailoption.

7. ClickSendtosendthemessage.



Tip

Toviewalistofemailsyou'vesenttoaspecificbuyer,

clickthenumberlinkintheemailcolumnnexttothe

record#ontheSoldListingspage.ThisopensanEmail

Logdialogboxthatlistsallmessagessenttothatbuyer.



EditinganEmailTemplate

Don'tlikeSellingManager'spreparedemailtemplates?Then

customizethem!Here'show:

1. FromtheEmailBuyerpage,clicktheManageEmail

Templateslink.

2. WhentheManageEmailTemplatespage(showninFigure

22.4)appears,selectthetemplateyouwanttoeditfromthe

Templatelist.



Figure22.4.CustomizingaSellingManageremail

template.

[Viewfullsizeimage]



3. EditthetextintheSubjectandMessageboxes,asdesired.

4. Insertautomatedtext(buyername,buyeritemnumber,and

soon)intothemessagebyselectingtextfromtheAutotext

list,thenclickingtheInsertbutton.Theautomatedtext

(surroundedbycurlybrackets)nowappearsatthebottom

ofyourmessage;cutandpastethistextintoitscorrect

positionwithinthemessage.

5. ClicktheSaveTemplatebuttonwhendone.



Note

Youcanreverttotheoriginaltemplateatanytime

byclickingtheResettoDefaultbutton.







ReceivingPayment

Whenyoureceivepaymentfromabuyer,youwanttoupdate

SellingManagertoreflectthepayment,andtoenterthe

buyer'sshippinginformation.IfabuyerpaysviaPayPal,this

informationisenteredautomatically.Ifthebuyerpaysbyany

othermethod(anddoesn'tgothroughthefullcheckout

process),you'llneedtoenterthisinformationmanually.Youdo

thisfromtheindividualSalesRecordpage,asdescribedhere:

1. OntheSoldListingspage,clicktheRecord#linkforthis

specificauction.

2. WhentheSalesRecordpageappears,asshowninFigure

22.5,enterthebuyer'snameandaddressintothe

appropriateblanks.



Figure22.5.Workingwiththebuyer'sSales

Record.

[Viewfullsizeimage]



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Chapter 22. Managing Your Sales with eBay Selling Manager

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