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Chapter 15. Selling Items via Online Auction

Chapter 15. Selling Items via Online Auction

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GettingReadytoList

Beforeyoulistyourfirstitem,youneedtogetallyourducksin

arow.Thatmeansdeterminingwhatyou'regoingtosellandfor

howmuch,aswellashowyou'regoingtodescribeandpromote

theitem.Ifyoutrytolistanitem"cold,"you'llfindyourself

stoppingandstartingasyoumovethroughthelistingprocess;

you'llbeconstantlyrunningaroundtryingtogathermore

informationormakeimportantlistingdecisionson-the-fly.

Bettertoprepareforthesedecisionsupfront,asdescribedin

thefollowingchecklist.



Checklist:BeforeYouListanItemforAuction

Makesurethattheitemexistsandisathand,andhasbeen

cleanedupandsprucedupasmuchaspossible.(Thisincludes

puttingtheitemintheoriginalbox,ifyouhaveit.)

Noteanyflaws,damages,ormissingparts.



Determinewhatyouthinkthefinalsellingpricewillbe,and

thenchooseanappropriateminimumbidprice.

TakeapictureorascanoftheitemandprepareaJPG-format

fileforuploading.

Ifyou'resellingacommonlysolditem,suchasabook,CD,or

DVD,writedowntheitem'sUPCnumberorISBNnumberthisis

theproductcodetypicallyfoundonthebackorbottomofthe

packaging.

Determinewhatlistingoptionsyoumightwantto

purchasesuchasboldfacingthetitleorplacingtheiteminthe

Gallery.

Thinkupacatchyyetdescriptiveheadlinefortheitem.



Writeoutadetaileddescriptionoftheitem.



Determinewhatpaymentoptionsyou'llaccept.(Ifyouhaven't

yetsignedupwithPayPal,nowisthetime.)

Determinehowyouwanttoshiptheitem.



Weightheitem,andthentrytodeterminetheactualshipping

costs.Usethatinformationtosetanup-frontshippingand

handlingcharge,ifyouwant.

Ifyouhaven'tyetregisteredasaneBayuserandenteredyour

creditcardinformation,dothatnow.



Determinewhatdayoftheweekandwhattimeofthedayyou

wantyourauctiontoend.



Whenallthisisdone,thenyoucancreateyourlisting!







GettingStarted:CreatinganItemListing

Rememberthatbeforeyoucanlistanitemforsale,youhaveto

bearegisteredeBayuser.Italsohelpstohaveyourcreditcard

onfilesothatyoucanpaythefeesyouwillsoonincur.(Ifyou

needtodoeitherofthesethings,turnimmediatelytoChapter

2,"JoiningUpandGettingStarted.")



Note

Theveryfirsttimeyoutrytosellanitem,this

processissubtlydifferent.First,ifyouhaven't

alreadycreatedaSelleraccount,you'llbeaskedto

doso.Second,theSellhubmightonlyshowaSell

YourItembutton;clickingthisbuttonwilltakeyou

toaseparateChooseSellingFormatpage.



Assumingyou'reregisteredandfiled,nowwhatdoyoudo?

Well,listinganitemforsaleoneBayisprettysimple;allyou

havetodoisworkthroughthefollowingseriesofsteps.



Step1:GetReadytoSell

Thisistheeasiestthingyou'lldointhewholeprocess.Allyou

havetodoisclicktheSelllinkintheeBayNavigationToolbar.



Step2:StartCreatingYourListing



eBaynowdisplaystheSellhub,showninFigure15.1.Thisis

whereyoustartcreatingyourlisting;clicktheSellYourItem

buttontoproceed.



Figure15.1.eBay'sSellhubwhereyoustartyour

newauctionlisting.



[Viewfullsizeimage]



Step3:ChooseYourCategory

Thenextpageyousee,showninFigure15.2,helpsyouselect

thebestsellingcategoryforyouritem.



Figure15.2.Selectthecategoryandsubcategory



foryouritem.



[Viewfullsizeimage]



Therearetwowaystoselectacategory.Youcanbrowse

throughallofeBay'savailablecategoriesuntilyoufindtheone

youwant,oryoucanleteBaysuggestacategoryforyou.We'll

examinethefirstmethodfirst.



Tip

Ifyou'vepreviouslylistedasimilaritem,youcansavea

littletimebyskippingthechoosingprocess.Justclickthe

RecentlyUsedCategorieslinkandmakeaselectionfrom

thosecategoriesshown.



BrowseCategories

Tobrowsethroughallavailablecategories,clicktheBrowse

CategoryDirectorylink.Thisdisplaysanexpandinghierarchical

treeforallofeBay'smajorcategories.Startbyselectinga

majorcategoryfromthefirstcategorylist,thenselecta

subcategoryfromthenextlist,thenafurthersubcategoryfrom

thenextlist,andsoon.Continueselectingsubcategoriesuntil

therearen'tanymoresubcategoriestoselect.



SearchforSuggestedCategories

Afasterwaytoselectacategoryistosearchforit.Allyouhave

todoisenterafewdescriptivekeywordsintotheEnterWords

AboutYourItemtoFindaCategoryForItbox,andthenclick

theSearchbutton.eBaynowdisplaystheChooseaCategory

page,asshowninFigure15.3;selectthebestcategoryfrom

thislistandclicktheContinuebutton.



Figure15.3.LeteBaysearchforthebestcategory

foryouritem.



[Viewfullsizeimage]



Step4:FindYourProduct

Dependingonthetypeofitemyou'reselling,youmaynowsee

aFindYourProductwindow,whichpromptsyoutoenter

identifyinginformationaboutyouritem.Thiswindowisshown

whenyou'resellingcertaintypesofcommonlysoldproducts,

suchasbooks,CDs,DVDs,videogames,digitalcameras,and

thelike.



Tip

Unlessconfiguredotherwise,eBaywillnowpromptyou

toselectasecondcategoryforyourlisting.Youprobably

don'twanttodothis,aslistingintwocategoriesdoubles

yourlistingfees.JustselecttheNoSecondCategory

optionandclickContinuetomoveon.



WhenyouentertheUPCbarcode,ISBNnumber,modelnumber

orsimilaridentifierforyouritem,eBayautomaticallycreates

youritemlistingwithpre-fillediteminformation.We'lldiscuss

thepre-filledoptioninthe"SellingCommonlySoldItemswith

Pre-FilledItemInformation"section,laterinthischapter.For

now,let'sassumeyou'relistingthestandardwayso,ifyousee

theFindYourProductWindow,clicktheContinueWithoutlinkto

bypassthepre-filledinformationfeature.



Step5:DescribeYourItem

ThenextpageyouseeistheDescribeYourItempage,shown

inFigure15.4.Youusethispagetoenterthebulkofthe

informationabouttheitemyou'reselling.



Figure15.4.Provideatitleandoptionalsubtitle

foryouritem.



[Viewfullsizeimage]



Note

TheItemTitlefieldmustcontainstandardnumbers

andtext,andcannotcontainanyHTMLcode.



TitleandSubtitle

Youstartoutbyenteringatitleforyouritem;youcanenterup

to55characters.Youcanalsoenterasubtitleforyouritem(in

theSubtitlebox),althoughthiswillcostyouanextra$0.50.



Pictures



IfyouhaveapictureofyouritemandwanteBaytohostthe

pictureforyou,clicktheAddPicturesbuttoninthePictures

sectionoftheDescribeYouritempage.ThisdisplaystheAdd

Pictureswindow,showninFigure15.5.



Figure15.5.Addingpicturestoyouritemlisting.



[Viewfullsizeimage]



Note

ThefirsttimeyouuseeBayPictureServices,you'll

bepromptedtodownloadthenecessarysoftware.

Thistakesbutaminute,andyouneedittoupload

yourphotos.



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Chapter 15. Selling Items via Online Auction

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