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Chapter 2. Using Standard Text Formatting and eBay's Listing Designer

Chapter 2. Using Standard Text Formatting and eBay's Listing Designer

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FormattingaNormalAuctionListingwiththe

TextEditor



Ifyoudon'tcareaboutfancybackgroundcolorsandgraphics,

youcanperformafairamountoftextformattingforyouritem

descriptionusingnothingmorethaneBay'sstandardtexteditor.

AsyoucanseeinFigure2.1,whenyouclicktheSelllinkto

enterthesellyouritemprocess,theDescribeYourItempage

containsthefamiliarDescriptionsection.Asyounodoubtknow

(orhavequicklyfiguredout),thisisatextboxwhereyouenter

youritemdescription.What'sneatabouttheDescriptionboxis

thatitfunctionsasaWYSIWYG(whatyouseeiswhatyouget)

texteditor,thankstotheformattingcommandsavailablejust

abovethetextbox.Allyouhavetodoisenteryourdescription,

highlightthetextyouwanttoformat,andthenclickthe

appropriateformattingcommand.



Figure2.1.eBay'sstandardtexteditorinthe

DescriptionsectionoftheDescribeYourItem

page.



[Viewfullsizeimage]



Note

eBayisconstantlyupdatingitsformsandtoolsto

improvetheuserexperience.Withthatinmind,it's

possiblethatthetexteditorandothertools

discussedinthischaptermightlookdifferentfrom

whatispresentedhere.



Theresultcanbeasvisuallyinterestingasyoulike,asyoucan

seefromtheexampleinFigure2.2.Youcanformatthetext's

font,size,color,justification,andotherattributes.Readonto

learnmore.



Figure2.2.Anitemdescriptionformattedwith

thecommandsavailableinthestandardtext

editor.



[Viewfullsizeimage]



AvailableFormattingCommands

Justwhatformattingcommandsareavailableinthestandard

texteditor?Table2.1providesacompletelist.

Table2.1.TextEditorFormattingCommands

FormattingCommand



Description



Font



Selectsfromfourtypefamilies:Arial,Courier,

Times,andVerdana



Size



Selectsfromseventypesizes,from8pt.to36

pt.



Color



Changesthecoloroftheselectedtext;available

colorsincludeBlack,Blue,Red,Green,Brown,

Gold,Purple,Pink,andOrange



Bold



Displaystheselectedtextinbold



Italic



Displaystheselectedtextinitalics



Underline



Underlinestheselectedtext



Flushleft



Alignsthecurrentparagraphtotheleftborder



Center



Centersthecurrentparagraphonthepage



Flushright



Alignsthecurrentparagraphtotherightborder



Bulletedlist



Displaysthecurrentparagraphasabulletedlist

item



Numberedlist



Displaysthecurrentparagraphasanumbered

listitem



Decreaseindent



Movestheselectedparagraphfurthertotheleft



Increaseindent



Movestheselectedparagraphfurthertothe

right



Youcanusethevarioustextformattingcommandstocreate

differentformattingfordifferentpartsofyouritemdescription.

Forexample,youcanusealargertypefaceinboldtocreatea

separatetitle,thenasmallertypeface(non-bold)forthemain

description.Youcanalsohighlightimportantwordsandphrases

inboldorwithadifferentcolor,orbreakoutlonglistsof

featuresintoabulletedlist.



Tip

Thetexteditoralsoincludesitsownbuilt-inspell

checker.JustclicktheCheckSpellingbuttonto

ensurethatnoembarrassingspellingmistakescreep

intoyouritemlisting.



AddingInserts

eBay'stexteditoralsoincludessomepredesignedHTMLcode,

intheformofinserts,forsomeofthemostpopularadditional

functions.Toinsertaninsert,allyouhavetodoispositionyour

cursorwithinthetextwhereyouwanttheitemtoappear,and

thenselecttheinsertfromthepull-downmenu.

Table2.2detailstheavailableinserts.

Table2.2.TextEditorInserts

Insert



Example



SellersOtherItems



Addtofavoriteslist



MyStoresLogo



eBaystoreslogo



MyStorenewsletter



CreatingYourOwnInserts

Theuseofinsertspresentsagreatwaytoincluderepeating

textorgraphicsinallyoureBaylistings.Tothatend,eBaylets



youcreateyourowninserts,whichyoucantheninsertfromthe

Insertslistinthetexteditor.

Tocreateanewinsert,followthesesteps:

1. FromtheDescriptionsectionoftheDescribeYourItem

page,pulldowntheInsertslistandselectCreateanInsert.

2. WhentheCreateanInsertwindowopens,asshownin

Figure2.3,enteranameforyourinsert.



Figure2.3.Creatinganewinsertforthetext

editor.



3. EnterthetextorHTMLforyourinsertintotheappropriate

textbox.

4. ClicktheSavebutton.



YournewlycreatedinsertshouldnowappearintheInsertslist,

alongwitheBay'sdefaultinserts.



Tip

Tocreateaninsertforagraphic,usetheHTML

code,asexplainedinChapter5,"LearningHowto

CodewithHTML"



PreviewingYourListing

Whenyou'redoneformattingthetextofyouritemdescription

(andaddinganydesiredinserts),youcanpreviewhowitwill

lookonscreen.JustclickthePreviewDescriptionbutton,anda

newwindowwillopenonyourdesktop,withthedescription

sectionofyourlistingdisplayed,asshowninFigure2.4.



Figure2.4.Previewingyouritemdescriptionina

separatewindow.



[Viewfullsizeimage]







EnhancingYourListingwithListingDesigner



eBay'stexteditorletsyouformatyourlistingtext,butdoesn't

letyouaddanythinginthewayofgraphicinterest.Forthatyou

needtouseeBay'sListingDesigner,alsoaccessiblefromthe

DescribeYourItempage.ListingDesignletsyouapply

predesignedtemplates,whichitcallsthemes,toyouritem

description.Thisfeatureisn'tfree;youpay10centsperlisting

touseListingDesigner.

ListingDesigneralsoletsyoucustomizetheplacementofthe

photosinyouritemlisting.Normally,eBaysticksyourphotos

belowthelisting;youdon'thaveachoiceinthematter.But

whenyouuseListingDesigner,younowcanchoosetoputyour

photosatthetop,bottom,left,orrightofyouritemdescription.

Formanysellers,thecustomizedphotoplacementaloneis

worththe10-centpriceofusingListingDesigner.



ChoosingaTheme

Asjustdiscussed,ListingDesignerletsyouapplyoneofmore

than200differentvisualthemestoyourlisting.Whilethese

themesaren'tnearassophisticatedorversatileasafullfeaturedlistingtemplate,theydoaddalittlevisualspiceto

yourlistings.

Athemetypicallyconsistsofsomesortofbackgroundcoloror

graphic,typicallysurroundedbyagraphicborderofsomesort.

Thethemedoesnotincludeanytextformatting;you'llstillneed



toformatyouritemdescriptiontextinthetexteditor.Butby

combiningsomesimpletextformattingwithacolorfulListing

Designerthemeandcustomphotolayout,youcancreate

listingsthatstandoutfromthestandardeBaytext-onlylistings.

SelectingathemeisaseasyasscrollingtotheListingDesigner

section(undertheDescriptionsection,asshowninFigure2.5)

andcheckingtheEnhanceDescriptionwithaThemeandLayout

option,pullingdowntheThemelisttoselectacategory,and

thenselectingaspecificthemewithinthatcategory.A

thumbnailoftheselectedthemeisdisplayednexttothepulldownlist.



Figure2.5.SelectingaListingDesignertheme.



[Viewfullsizeimage]



eBayorganizesitsListingDesignerthemesintosevenmajor

categories:

New,whichfeaturesthelatestthemessuchastheNight

Drivingtheme,showninFigure2.6.



Figure2.6.eBay'sNightDrivingtheme.



[Viewfullsizeimage]



SpecialEvents,whichfeaturesthemesforanniversaries

andothercelebrationssuchastheCelebration-Glasses

theme,showninFigure2.7.



Figure2.7.eBay'sCelebration-Glasses

theme.



[Viewfullsizeimage]



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Chapter 2. Using Standard Text Formatting and eBay's Listing Designer

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