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Section 8. Keyword Use in Body Text

Section 8. Keyword Use in Body Text

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9.FileSize

Thefilesizedoesn'tseemtoinfluencetherankingofaweb

pageonGoogle,althoughsmallersitestendtohaveslightly

higherrankings.Optimizethoseimages!



10.CleanURL

Althoughkeywordsinthefilename(URL)don'tseemtohavea

positiveeffect(basedontheGermanstudy),aURLwithfew

parameters(?id=123,andsoon)isimportant.TurnonJoomla

SEFbutdon'tgetanalaboutit.



11.UtilizeYourErrorPages

Toooften,companiesforgetabouterrorpages(suchas404

errors).Errorpagesshouldalwaysre-direct"lost"usersto

valuable,text-basedpages.Placingtextlinkstomajorsite

pagesisanexcellentpractice.Visitwww.cnet.com/errorforan

exampleofawell-utilizederrorpage.Tomaketheerrorpagefit

withtherestofthethemeofyoursite,createanuncategorized

articleandthencopythesourceasviewedonawebpage,and

putthatintothe404file.



What'sNotHere?

You'llseemuchofthediscussionaboutSEOrevolvingaround

variousSEFcomponents.Thesecomponentsallowforadvanced

manipulationofURLsandmetatags.Neitherofthesewere

identifiedasamajorfactorineitherSEOanalysis.Joomla's

defaultSEFdoesagoodjobatremovingextraURLparameters.

Onceturnedon,youcanconcentrateonthemuchmore

importantfactorsinfluencingyoursearchenginerank,suchas

qualitycontentandlinkbuildingcampaigns.

IfyouaremoreinterestedinJoomlaSEO,IrecommendSteve

Burge'sJoomlaSEOebook.Youcanfindoutmoreaboutitat

www.joomla-seobook.com.



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