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Lesson 8. Creating a Marketing Package

Lesson 8. Creating a Marketing Package

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dropelementsorcopyandpastethembetweenopen

documents.

Inaddition,youcansavealayoutasatemplate.Youcancreate

alayoutfromscratchorsignificantlymodifyabuilt-intemplate.

Youcanthensavethiscustomtemplatesoyoucanuseitto

createnewprojectsaswellastoupdatetheoriginalproject.

Inthislesson,youwillcreatethreeitemsthathaveaconsistent

design.



[Viewfullsizeimage]



ThislessonfocusesonthePagesfeaturesforcreatingcustom

looksandreusinggraphicelements.Youwilllearnhowtobuild

yourownlibraryofassetsforyourcompany,band,project,or

otherpurposesoyoucanquicklycreateprofessional-looking

marketingtools.







AssemblingProjectAssets

Inthislesson,you'llbecreatingmarketingpiecesforaband

calledTheNadas.Youaregoingtocreatethreeitemsthata

bandoftenneedstohelpmarketthemselves:

Aposter,forhanginginlivevenuesandmusicstores.

Apostcard,forpromotingupcomingconcerts.

Aninformationalone-sheet,forsendingtovenuesfor

bookingandradiostationsforpromotion.

Youcanusethesametaskstocreatemarketingtoolsto

promoteanyevent,group,orcausethatyouworkwith.

Togetstarted,you'regoingtoaddsomeimagesofthebandto

youriPhotolibrary.Thiswillallowyoutoeasilyusetheimages

inyourworkinPages.

1. OpentheLesson08folder;thenopenthe08Imagesfolder

inside.

Thefoldercontains12imagesthatwe'lluseforthisproject.

2. Withthefolderwindowactive,pressCommand-Atoselect

alloftheimagesinthefolder;thendragthemontothe

iPhotoiconintheDock.



3. SwitchtoiPhotoandclicktheLastRollbuttontoseethelast

importedphotos.



4. PressCommand-Atoselectalloftheimagesintheroll;

thenchooseFile>NewAlbumFromSelection(CommandShift-N)andnamethenewalbum08Nadas.

Albumsareatoolforsavingagroupofphotosforeasy

viewing.



5. QuitiPhoto.

6. LaunchPages.







CreatingaPoster

Aposterisacommonpromotionaltool.Aposterprovidesa

cost-effectivewaytopromoteanevent,anditoffersalarge

canvasforcommunicatingideas.Postersarebestusedto

promotejustasingleeventastheyareoftenonlyquickly

glancedatinpassing.

YouaregoingtousePagestocreateaposterforTheNadas,to

promoteaconcert.You'llalsolearnhowtosavetheposterasa

templatesoitcaneasilybeupdatedforfutureshows.



SelectingaTemplate

Pagesoffersthreeposterstyles,andeachonecomesintwo

sizes:RegularandSmall.Theexactdimensionsoftheposter

willvarybasedonyourcountry,butwillmatchstandardpaper

sizesyourprinteruses.IntheUnitedStates,forexample,

Regularpostersare11¥17inches,andSmallpostersare8.5¥

11inches(anacceptablesizeforaflyer).You'llcreatea

regular-sizedposter.

1. LaunchPages.

TheTemplateChooseropens.

2. ClickthePosterscategory,chooseBandPoster,andclick

Choose.



[Viewfullsizeimage]



Anew,untitleddocumentopens.

3. ChooseFile>Save;thennamethefileNadasPosterand

storeitonyourlocalharddrive.

Theposterisreadytobemodifiedtomatchthestyleand

functionalneedsoftheband.



ReplacingPlaceholderText

Youneedtoreplacetheplaceholdertextonthepostersothatit

containstheinformationneededbytheband.Thisisaneasy

processthatinvolvesjustalittletyping.We'llworktopto

bottom,modifyinganddeletingunneededplaceholdertext.Our

goalistochangetheposterfromthetemplateonthelefttothe

finishedresultontheright.



[Viewfullsizeimage]



1. Replacethefirstlineoftext(Loremipsumdolor)withthe

wordsAuthentiâRecords&.



Tip

Toentertheâ(copyright)symbolintoyourtext,type

Option-G.

2. Replacethesecondlineoftext(LOREMIPSUMPRESENTS)

withthewordsJavaMoe'sPresents.



3. Clickoutsidethetextblocktorestoreittotheangle

definedinthetemplate.



4. Replacethenexttextblockbelowthephotowiththe

followingtext:

TheNadas

W/SpecialGuestTowncrier

June8CourtAvenue



5. Clickoutsidethetextblocktorestoreittotheangle

definedinthetemplate.

6. Clickinthetextblockatthebottomanddeleteallofthe

textexceptthepriceinformation.



Youarenowgoingtomodifythepriceinformation.

7. Selectthetextblockforthepriceinformationandduplicate

itbypressingCommand-D;thendragtheduplicateblock

totheleftasshowninthefollowingfigure.



8. ModifythetextblockssoonesaysATTHEDOORandthe

othersays$10.

Besuretoretypethetexttoreplacetheplaceholdertext.



9. SelecttheATTHEDOORtextblockandduplicateitby

pressingCommand-D.

10. Modifythenewtextblocktosay"ListenThroughthe

Static"availableoniTunes.Includealinebreakbeforethe

word"available"bypressingReturn.

11. SelectallthreetextblocksandthenopentheWrap

Inspector.DeselecttheObjectscauseswrapcheckbox.

Wrappingcausesobjectstoflowaroundeachother.Since

youaregoingtomanuallypositionthethreetextblocks

closetoeachother,youdon'twantwrappingtointerfere

withyourlayout.



12. Repositionthetextelementstomatchthefollowingfigure.

Youcanadjusttheedgesofthetextblockbydraggingto

avoidhyphenation.



Tip

YoucandisablehyphenationintheTextInspectorby

clickingtheMorebuttonandcheckingthe"Remove

hyphenationforparagraph"box.



13. ChooseFile>Savetosaveyourworksofar.



ChangingColorsandSizes



Thetemplateiswelldesigned,butchangingcolorsandfont

sizeswillfurthercustomizeitslook.Modifyingatemplateis

easy,andmostoftheworkcanbedoneusingtheInspector,

Font,andColorswindows.Youaregoingtouseblack,red,and

whiteastheprincipalcolorsinyourdesign.Thesecolorsmatch

theband'slatestalbumcover.

1. Foryourview,chooseFitPagesoyoucanseetheentire

document.



2. Inthetoolbar,clicktheObjectsbuttonandchooseShapes

>Rectangle.

Abluerectangleisaddedtothecenterofthepage.

3. SwitchtotheGraphicInspectorandclicktheFillcolorwell.



4. Changethefillcolortoblack.

Younowneedtosizetheboxtofillthepage.



5. SwitchtotheMetricsInspectorandenterthefollowing

information:

Width:11in

Height:17in

PositionX:0in

PositionY:0in



Theblackboxnowfillsthepageandiscentered.Itisalso

coveringalloftheelementsofthetemplate.

6. ChooseArrange>SendtoBack.

Theblackboxnowprovidesthebackgroundforyour

document.Itcannowbelockedsoitdoesn'taccidentally

moveorgetmodified.

7. ChooseArrange>Lock.



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