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2Stage 2 – the outline and transitions

2Stage 2 – the outline and transitions

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Presenting at Conferences



Substance, Flair and Interest



7.2.2Transitions

These link you information ‘chunks’. Many presenters transitions consist of moving their slide forward

followed by a pause before reading what the side says or saying something like “so, you can see”, “ok,

moving on”, “next” or “this slide shows” (yes, we know it does the audience can read!). These transitions

are not very inspiring or exciting for the audience and you have all worked too hard to have an audience

that has switched off.

7.2.3



Types of transition



A transition doesn’t have to be another slide of words. Possible alternatives include:

• Nothing – turn off the screen and just talk.

• Using words like keep the audiences’ attention for example “okay, we’ve dealt with a and b

let’s move on to look at what we found, which surprised us all and could impact on the way

we all work”. This ensures your audience keeps listening and maintains interest levels.

• A static image

• A video

• A statistic



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Substance, Flair and Interest



• An audio clip – I convinced a student once to show the effect of his engineering by playing

two audio clips of a gear mechanism – one with and one without his changes. Because the

audience was not distracted by a visual image or someone talking they could concentrate

fully and he was able to convey a large amount of information and data in one audio clip.

• A model (If small this would only work in break out presentation rooms)

• A photograph

• A 3d rotating screen image

• A moving graph or data set – the best example of this approach is by Hans Rosling and

there are many videos of him in action readily available on the Internet (one to get you

started can be found at http://www.youtube.com/watch?v=hVimVzgtD6w.

Below are examples of three ways data can be represented. The first two are traditional in nature and

the third more audience and time friendly.

Example 1

Country



Internet Pop



% of worldwide



China



389000000



21.39



US



245000000



13.47



Japan



99182000



5.45



Brazil



75982000



4.18



Germany



65125000



3.58



India



61338000



3.37



UK



51444000



2.83



France



45262000



2.49



Nigeria



43989000



2.42



Russia



40853000



2.25



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Presenting at Conferences



Substance, Flair and Interest



Example 2

World Internet Population by Country

450000000

400000000

350000000



Internet Population



300000000

250000000

Internet Pop

200000000

150000000

100000000

50000000

0

China



US



Japan



Brazil



Germany



India



UK



France



Nigeria



Russia



Country



Example 3

World Internet Population by Country

500000000



400000000



China



Internet Population



300000000

US

200000000



Japan



100000000



Brazil



Germany



India



UK



France



Nigeria Russia



0

-2



0



2



4



6



8



10



12



14



-100000000

Country



This method allows you to show the ‘percentage of worldwide’ by the size of the ‘bubble’ which makes

audience data interpretation much easier and ‘user friendly’.



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Presenting at Conferences



Substance, Flair and Interest



Exercise

Think about some transitions you could use.



7.3



Stage 3 – methodology (if appropriate)



If you are showing a methodology as part of your presentation it is very unlikely you will have the time

to go through all your processes. Indeed the audience doesn’t need to know everything, so you can:

• Show key stages and steps (explain why and direct them to the full source of information

e.g. website, research paper)

• Consider showing an overview of the whole process and then ‘zoom in ‘ on the main

elements. Prezi is ideal for this purpose.

• Use visual aids such as laser pointers



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• Don’t add any data, charts, graphs information which are not absolutely essential. This is not

to say they are unimportant but could be available from a different source (website, research

paper etc) should the audience requires them but, you will not have the time to include

everything. Indeed this approach will dilute your maim message.

• Any data that you do use should follow the rule we have used throughout namely, make it

meaningful and relevant.

• Reduce unnecessary words e.g. “here is an example of one of our engines” becomes “here is

an engine”, “so, in conclusion I think we can say” becomes “so”.



7.4



Stage 4 – results



The approach for presenting results follows many of those for methodology and the simple rule I give

here is ‘tell the audience what they need to know – not everything that you know’. This can be a difficult

process when you first start presenting as your first instinct is to tell the audience everything but as a

guide you should look to:

• Tell the audience what you found

• Say whether it was expected or unexpected

• Explain all data simply and in a meaningful way

• Explain how what you have done or found out is ‘valuable’

• Follow on from the notion of the audience ‘hook’ and why they should be interested in what

you had to say by explaining

• What your presentation means

• Why it is beneficial to them

• How you intend to proceed (if this is appropriate)



7.5



Stage 5 – Conclusions / Close



This is the home stretch and you need to leave the audience with a great last impression. It is the ‘tell

them what you told them’ part. You can achieve a memorable close by:

• Summarising all your theme or bite size mini conclusions

• Not putting anything new in here that you haven’t already discussed

• Use a striking image that sums your delivery up

• Using a statistic

• Reiterating the benefit or implication of your presentation to them



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