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Chapter 3. DEVELOPMENT ORIENTATION AND SOME RECOMMENDATIONS TO IMPROVE THE MARKETING PERFORMANCE

Chapter 3. DEVELOPMENT ORIENTATION AND SOME RECOMMENDATIONS TO IMPROVE THE MARKETING PERFORMANCE

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Expand marketing activities both in the North and South. Keeping ties with

longtime customers, proactively approach new customers to gain new contracts.

Ensure unity of direction and run the two most important areas of business and

finance for companies. Maintain and promote the autonomy of business, expansion

and development of production on the basis of a common strategy taking into

account the efficiency of investment and the scope of the assignment, the field, the

market for each unit.

Always focus on innovation, creativity, with development and share the benefits,

associated with community responsibilities, socially and always bring trust, peace

of mind for customers, partners and employees

3.2.



Recommendations to improve marketing of the company



Integrate ordering functions associated with the Website and pay more attention

to Marketing, especially Digital Marketing and interaction through Facebook page

As mentioned earlier, the website of the company has not been exploited

effectively to some extents. To become more user-friendly and customer-oriented, I

highly recommend the company integrate online ordering tool right on the website.

Through that online ordering tools on the website, customers can also use the online

ordering function if registered account there. After ordering, customer orders will be

displayed in the Order Management section. Staff log into the company's account at

the website and retrieve data conduct orders. Orders including information about the

goods, quantity, supplier and contact address of the



customer. Based on the



information obtained, the business staff will be able to conduct calculation of cost

and then send an electronic mail (email) of confirmation and price of goods and

services to customers. After that, the customer will contact by email or phone that

has confirmed the order and initiate a funds transfered. Confirmed money will be

transferred to the accounts of the company.

On the other hand, interaction through Facebook is increasingly important since

Facebook has become of the most popular online communication channels all over

world. The company should make their Facebook page more active, increase the



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frequency of posting articles about products on that page, simultaneously improve

the quality of the articles of Facebook by putting more information of the company,

website, email, person in charge.

Do not wait passively for customers, actively looking for and approaching

potential customers

Almost all customers of Ngochuy are long-time customers or customers that are

introduced by Ministry of Construction. This can lead to the passive position of the

company. Companies should plan to actively search potential customers , build a

list of those potential customers, screening customers who do not qualify. This step

helps company save time, effort, money, form a professional and modern style.

Salespeople can make phone calls, send emails to prospects before deciding on the

appointment. Salespeople need to know full information about prospects, set a

target of conversation and persuade customers. Employees must have a strategy to

reach out to each specific customer, so they should learn these traits and their needs

to target mainly hit those points. Sales staffs need to be trained how to greet the

buyer to get the first step for future business relationships

Make a detailed plan in regards to customer care and warranty for large

machinery periodically

The company should give a specific customer service plan, so both can retain

longtime clients of the company and re-enhance the reputation of company in the

industry.

One of the customer-care activities that needs attention is offering maintenance

schedule of large, bulk machinery which requires regular maintenance such as

'double roll forming machine' or 'plate shears'. Ngochuy may also appoint personnel

responsible for calling and asking customers their opinions on the products after a

period of use.



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CONCLUSION

Within the scope of researching and presenting the topic, I have an overview and

details about the operation of the company on the basis of observation at the

Marketing and Sales Department in particular and analyzis of statistical data

provided by the company. From there, I go deeply to study of the sales process of

the company, thereby give some comments about strengths and weaknesses in the

implementation process. I hope this report along with the recommendations outlined

in Chapter 3 will partly help Ngochuy company complete their marketing and sales

process in the near future.

Besides, through this mid-term internship period, despite not being so long, I had

the opportunity to apply the theory learned from university into practice, engage in

working environment in reality. This experience really brought me more

knowledge, skills, and the new understanding of sale process in particular and

business in general. Another thing is that I realize theory is not always compatible

with practice. If we want to apply knowledge gained from books into reality, there

should be a correction, flexible customization of each individual. From then, I am

aware that I should practice and enrich my knowledge more, propose some selfdevelopment plans to be able to adapt easily to the business environment as well as

the highly effective work in the future.



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REFERENCE

Vietnamese

1. Công ty TNHH Thiết bị đào tạo & Phát triển Cơng nghệ Ngọc Huy (2014),

Bản báo cáo tóm tắt tài chính năm 2014, Hà Nội

2. Cơng ty TNHH Thiết bị đào tạo & Phát triển Công nghệ Ngọc Huy (2015),

Bản báo cáo tóm tắt tài chính năm 2015, Hà Nội

3. Công ty TNHH Thiết bị đào tạo & Phát triển Cơng nghệ Ngọc Huy (2016),

Bản báo cáo tóm tắt tài chính năm 2016, Hà Nội

4. Cơng ty TNHH Thiết bị đào tạo & Phát triển Công nghệ Ngọc Huy (2015),

Thống kê khách hàng 2015, Hà Nội

5. Công ty TNHH Thiết bị đào tạo & Phát triển Công nghệ Ngọc Huy (2016),

Tổng hợp Doanh thu 2016, Hà Nội

6. Công ty TNHH Thiết bị đào tạo & Phát triển Công nghệ Ngọc Huy (2015),

Quy chế hoạt động công ty 2015. 3rd edition, Hà Nội

English

1. http://thietbidaotao.com.vn/ [Assessed on July 21, 2017]

2. https://tradingeconomics.com/vietnam/gdp [Assessed on July 21, 2017]

3. http://www.businessdictionary.com/ [Assessed on July 21, 2017]

4. Entrepreneur (2016), How to Improve Your Sales Process and Increase

Business



[Online] Available https://www.entrepreneur.com/video/283859



[Assessed on July 21, 2017]

5. MSPmentor (2015), 7 Ways to Improve Your Sales Process, [Online]

Available



http://mspmentor.net/blog/7-ways-improve-your-sales-process



[Assessed on July 21, 2017]



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Chapter 3. DEVELOPMENT ORIENTATION AND SOME RECOMMENDATIONS TO IMPROVE THE MARKETING PERFORMANCE

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