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4 Racial and Ethnic Distributions

4 Racial and Ethnic Distributions

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Connecticut

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



77.6%

10.1%

3.8%

0.3%

0.0%

2.6%

5.6%



Florida

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



75.0%

16.0%

2.4%

0.4%

0.1%

2.5%

3.8%



Ethnicity

• Non-Hispanic:

• Hispanic:



86.6%

13.4%



Ethnicity

• Non-Hispanic:

• Hispanic:



77.5%

22.5%



68.9%

21.4%

3.2%

0.5%

0.0%

2.7%

3.4%



Georgia

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



59.7%

30.5%

3.2%

0.3%

0.1%

2.1%

4.0%



91.8%

8.2%



Ethnicity

• Non-Hispanic:

• Hispanic:



91.2%

8.8%



District of Columbia

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



38.5%

50.7%

3.5%

0.3%

0.1%

2.9%

4.1%



Hawaii

Race

• Asian:

• White:

• Native Hawaiian:

• Black:

• American Indian:

• Two or more:

• Other:



38.6%

24.7%

10.0%

1.6%

0.3%

23.6%

1.2%



Ethnicity

• Non-Hispanic:

• Hispanic:



90.9%

9.1%



Ethnicity

• Non-Hispanic:

• Hispanic:



91.1%

8.9%



Delaware

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:

Ethnicity

• Non-Hispanic:

• Hispanic:



CONSUMER BEHAVIOR 2017-2018



• 518 •



Idaho

Race

• White:

• American Indian:

• Asian:

• Black:

• Native Hawaiian:

• Two or more:

• Other:



89.1%

1.4%

1.2%

0.6%

0.1%

2.5%

5.1%



Iowa

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



91.3%

2.9%

1.7%

0.4%

0.1%

1.8%

1.8%



Ethnicity

• Non-Hispanic:

• Hispanic:



88.8%

11.1%



Ethnicity

• Non-Hispanic:

• Hispanic:



95.0%

5.0%



71.5%

14.5%

4.6%

0.3%

0.0%

2.3%

6.7%



Kansas

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



83.8%

5.9%

2.4%

1.0%

0.1%

3.0%

3.9%



84.2%

15.8%



Ethnicity

• Non-Hispanic:

• Hispanic:



89.5%

10.5%



Indiana

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



84.3%

9.1%

1.6%

0.3%

0.0%

2.0%

2.7%



Kentucky

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



87.8%

7.8%

1.1%

0.2%

0.1%

1.7%

1.3%



Ethnicity

• Non-Hispanic:

• Hispanic:



94.0%

6.0%



Ethnicity

• Non-Hispanic:

• Hispanic:



96.9%

3.1%



Illinois

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:

Ethnicity

• Non-Hispanic:

• Hispanic:



CONSUMER BEHAVIOR 2017-2018



• 519 •



Louisiana

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



62.6%

32.0%

1.5%

0.7%

0.0%

1.6%

1.5%



Massachusetts

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



80.4%

6.6%

5.3%

0.3%

0.0%

2.6%

4.7%



Ethnicity

• Non-Hispanic:

• Hispanic:



95.8%

4.2%



Ethnicity

• Non-Hispanic:

• Hispanic:



90.4%

9.6%



95.2%

1.2%

1.0%

0.6%

0.0%

1.6%

0.3%



Michigan

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



78.9%

14.2%

2.4%

0.6%

0.0%

2.3%

1.5%



98.7%

1.3%



Ethnicity

• Non-Hispanic:

• Hispanic:



95.6%

4.4%



Maryland

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



58.2%

29.4%

5.5%

0.4%

0.1%

2.9%

3.6%



Minnesota

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



85.3%

5.2%

4.0%

1.1%

0.0%

2.4%

1.9%



Ethnicity

• Non-Hispanic:

• Hispanic:



91.8%

8.2%



Ethnicity

• Non-Hispanic:

• Hispanic:



95.3%

4.7%



Maine

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:

Ethnicity

• Non-Hispanic:

• Hispanic:



CONSUMER BEHAVIOR 2017-2018



• 520 •



Mississippi

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



59.1%

37.0%

0.9%

0.5%

0.0%

1.1%

1.3%



Nebraska

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



86.1%

4.5%

1.8%

1.0%

0.1%

2.2%

4.3%



Ethnicity

• Non-Hispanic:

• Hispanic:



97.3%

2.7%



Ethnicity

• Non-Hispanic:

• Hispanic:



90.8%

9.2%



82.8%

11.6%

1.6%

0.5%

0.1%

2.1%

1.3%



Nevada

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



66.2%

8.1%

7.2%

1.2%

0.6%

4.7%

12.0%



96.5%

3.5%



Ethnicity

• Non-Hispanic:

• Hispanic:



73.5%

26.5%



Montana

Race

• White:

• American Indian:

• Asian:

• Black:

• Native Hawaiian:

• Two or more:

• Other:



89.4%

6.3%

0.6%

0.4%

0.1%

2.5%

0.6%



New Hampshire

Race

• White:

• Asian:

• Black:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



93.9%

2.2%

1.1%

0.2%

0.0%

1.6%

0.9%



Ethnicity

• Non-Hispanic:

• Hispanic:



97.1%

2.9%



Ethnicity

• Non-Hispanic:

• Hispanic:



97.2%

2.8%



Missouri

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:

Ethnicity

• Non-Hispanic:

• Hispanic:



CONSUMER BEHAVIOR 2017-2018



• 521 •



New Jersey

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



68.6%

13.7%

8.3%

0.3%

0.0%

2.7%

6.4%



North Carolina

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



68.5%

21.5%

2.2%

1.3%

0.1%

2.2%

4.3%



Ethnicity

• Non-Hispanic:

• Hispanic:



82.3%

17.7%



Ethnicity

• Non-Hispanic:

• Hispanic:



91.6%

8.4%



68.4%

9.4%

2.1%

1.4%

0.1%

3.7%

15.0%



North Dakota

Race

• White:

• American Indian:

• Black:

• Asian:

• Native Hawaiian:

• Two or more:

• Other:



90.0%

5.4%

1.2%

1.0%

0.0%

1.8%

0.5%



53.7%

46.3%



Ethnicity

• Non-Hispanic:

• Hispanic:



98.0%

2.0%



New York

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



65.7%

15.9%

7.3%

0.6%

0.0%

3.0%

7.4%



Ohio

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



82.7%

12.2%

1.7%

0.2%

0.0%

2.1%

1.1%



Ethnicity

• Non-Hispanic:

• Hispanic:



82.4%

17.6%



Ethnicity

• Non-Hispanic:

• Hispanic:



96.9%

3.1%



New Mexico

Race

• White:

• American Indian:

• Black:

• Asian:

• Native Hawaiian:

• Two or more:

• Other:

Ethnicity

• Non-Hispanic:

• Hispanic:



CONSUMER BEHAVIOR 2017-2018



• 522 •



Oklahoma

Race

• White:

• American Indian:

• Black:

• Asian:

• Native Hawaiian:

• Two or more:

• Other:



72.2%

8.8%

7.4%

1.7%

0.1%

5.9%

4.1%



Rhode Island

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



81.4%

5.7%

2.9%

0.6%

0.1%

3.3%

6.0%



Ethnicity

• Non-Hispanic:

• Hispanic:



91.1%

8.9%



Ethnicity

• Non-Hispanic:

• Hispanic:



87.6%

12.4%



83.6%

3.7%

1.8%

1.4%

0.3%

3.8%

5.3%



South Carolina

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



66.2%

27.9%

1.3%

0.4%

0.1%

1.7%

2.5%



88.3%

11.7%



Ethnicity

• Non-Hispanic:

• Hispanic:



94.9%

5.1%



Pennsylvania

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



81.9%

10.8%

2.7%

0.2%

0.0%

1.9%

2.4%



South Dakota

Race

• White:

• American Indian:

• Black:

• Asian:

• Native Hawaiian:

• Two or more:

• Other:



85.9%

8.8%

1.3%

0.9%

0.0%

2.1%

0.9%



Ethnicity

• Non-Hispanic:

• Hispanic:



94.3%

5.7%



Ethnicity

• Non-Hispanic:

• Hispanic:



97.3%

2.7%



Oregon

Race

• White:

• Asian:

• Black:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:

Ethnicity

• Non-Hispanic:

• Hispanic:



CONSUMER BEHAVIOR 2017-2018



• 523 •



Tennessee

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



77.6%

16.7%

1.4%

0.3%

0.1%

1.7%

2.2%



Vermont

Race

• White:

• Asian:

• Black:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



95.3%

1.3%

1.0%

0.4%

0.0%

1.7%

0.3%



Ethnicity

• Non-Hispanic:

• Hispanic:



95.4%

4.6%



Ethnicity

• Non-Hispanic:

• Hispanic:



98.5%

1.5%



70.4%

11.8%

3.8%

0.7%

0.1%

2.7%

10.5%



Virginia

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



68.9%

19.4%

5.5%

0.4%

0.1%

2.9%

3.2%



62.4%

37.6%



Ethnicity

• Non-Hispanic:

• Hispanic:



92.1%

7.9%



Utah

Race

• White:

• Asian:

• American Indian:

• Black:

• Native Hawaiian:

• Two or more:

• Other:



86.1%

2.0%

1.2%

1.1%

0.9%

2.7%

6.0%



Washington

Race

• White:

• Asian:

• Black:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



77.3%

7.2%

3.9%

1.5%

0.6%

4.7%

5.2%



Ethnicity

• Non-Hispanic:

• Hispanic:



87.0%

13.0%



Ethnicity

• Non-Hispanic:

• Hispanic:



88.8%

11.2%



Texas

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:

Ethnicity

• Non-Hispanic:

• Hispanic:



CONSUMER BEHAVIOR 2017-2018



• 524 •



West Virginia

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



93.9%

3.4%

0.7%

0.2%

0.0%

1.5%

0.3%



Wyoming

Race

• White:

• American Indian:

• Asian:

• Black:

• Native Hawaiian:

• Two or more:

• Other:



90.7%

2.4%

0.8%

0.8%

0.1%

2.3%

3.0%



Ethnicity

• Non-Hispanic:

• Hispanic:



98.8%

1.2%



Ethnicity

• Non-Hispanic:

• Hispanic:



91.1%

8.9%



Wisconsin

Race

• White:

• Black:

• Asian:

• American Indian:

• Native Hawaiian:

• Two or more:

• Other:



86.2%

6.3%

2.3%

1.0%

0.0%

1.8%

2.4%



Ethnicity

• Non-Hispanic:

• Hispanic:



94.1%

5.9%



90.5 Diversity

Based on the data of Census 2010, USA Today assessed diversity using a

Diversity Index, defined as the probability that two people chosen randomly from a state

will have different ethnic or racial backgrounds. The Diversity Index is a 0-to-100 score;

a score of 50 means there is a 50% chance two randomly chosen people are of a

different ethnicity or race.

The Diversity Indices are as follows:



CONSUMER BEHAVIOR 2017-2018



• 525 •

























































Hawaii:

California:

New Mexico:

Texas:

Nevada:

District of Columbia:

New York:

Maryland:

Arizona:

New Jersey:

Florida:

Georgia:

Alaska:

Illinois:

Delaware:

Louisiana:

Mississippi:

Virginia:

North Carolina:

Oklahoma:

South Carolina:

Alabama:

Colorado:

Connecticut:

Washington:

Arkansas:



81

73

67

66

65

63

62

61

60

60

59

59

57

55

53

53

53

53

52

51

51

48

48

47

46

42























































Massachusetts:

Rhode Island:

Tennessee:

Michigan:

Kansas:

Oregon:

Pennsylvania:

Utah:

Indiana:

Missouri:

Ohio:

Nebraska:

Minnesota:

Wisconsin:

Idaho:

South Dakota:

Wyoming:

Kentucky:

Montana:

Iowa:

North Dakota:

New Hampshire:

West Virginia:

Maine:

Vermont:



CONSUMER BEHAVIOR 2017-2018



• 526 •



41

41

40

39

38

38

36

35

33

33

33

32

31

30

29

28

27

25

23

22

21

15

13

11

11



91

STATE ECONOMIC PROFILES



91.1 Median Household Income

According to the U.S. Census Bureau (www.census.gov), U.S. median

household income in 2014 (most recent data available)was $50,502. Median

household income by state and rank were as follows:































































Alabama:

Alaska:

Arizona:

Arkansas:

California:

Colorado:

Connecticut:

Delaware:

District of Columbia:

Florida:

Georgia:

Hawaii:

Idaho:

Illinois:

Indiana:

Iowa:

Kansas:

Kentucky:

Louisiana:

Maine:

Maryland:

Massachusetts:

Michigan:

Minnesota:

Mississippi:

Missouri:

Montana:

Nebraska:

Nevada:

New Hampshire:



M edian Income



Rank



$41,415

$69,825

$46,709

$38,758

$67,458

$55,387

$65,753

$57,954

$65,124

$44,299

$46,007

$62,814

$43,341

$53,234

$46,438

$49,427

$48,964

$41,141

$41,734

$46,033

$70,004

$64,859

$45,981

$61,814

$36,919

$45,247

$44,222

$50,296

$48,927

$64,712



47

2

31

49

3

16

4

12

5

38

34

9

41

19

32

25

27

48

45

33

1

6

35

10

51

37

39

23

28

7



CONSUMER BEHAVIOR 2017-2018



• 527 •















































New Jersey:

New Mexico:

New York:

North Carolina:

North Dakota:

Ohio:

Oklahoma:

Oregon:

Pennsylvania:

Rhode Island:

South Carolina:

South Dakota:

Tennessee:

Texas:

Utah:

Vermont:

Virginia:

Washington:

West Virginia:

Wisconsin:

Wyoming:



$60,287

$41,963

$55,246

$43,916

$51,704

$45,749

$43,225

$46,816

$50,228

$53,636

$42,367

$48,321

$41,693

$49,392

$55,869

$52,776

$62,881

$57,835

$38,482

$50,395

$56,322



11

44

17

40

21

36

42

30

24

18

43

29

46

26

15

20

8

13

50

22

14



91.2 Personal Income

Personal income in first quarter 2016 was as follows (source: Bureau of

Economic Analysis [www.bea.gov]):

• Alabama:

$ 193.3 billion

• Alaska:

$ 41.5 billion

• Arizona:

$ 274.7 billion

• Arkansas:

$ 119.7 billion

• California:

$2.11 trillion

• Colorado:

$ 282.1 billion

• Connecticut:

$ 246.6 billion

• Delaware:

$ 46.2 billion

• District of Columbia:

$ 49.2 billion

• Florida:

$ 922.5 billion

• Georgia:

$ 426.8 billion

• Hawaii:

$ 70.3 billion

• Idaho:

$ 63.3 billion

• Illinois:

$ 653.0 billion

• Indiana:

$ 279.7 billion

• Iowa:

$ 143.4 billion

• Kansas:

$ 136.1 billion

• Kentucky:

$ 177.6 billion

CONSUMER BEHAVIOR 2017-2018



• 528 •



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