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17.6 Vacations

PhoCusWright (www.phocuswright.com), a travel industry research firm, found

that 65% of U.S. adults travel for leisure each year. The Harris Poll

(www.theharrispoll.com) reported a similar finding, that 66% of U.S. adults plan at least

one leisure summer trip each year.

Not taking time off burns people out and can wreak havoc on productivity.

Vacation deprivation is one reason workers are reporting more mistakes, anger,

and resentment at co-workers, according to the Families & Work Institute

(www.familiesandwork.org), which recently found that those who vacationed

experienced an 82% increase in job performance post-trip.

The now-popular micro-vacations – taking two or three days off – do not deliver

the same stress-reduction benefits as vacations that last one and two weeks, research

shows. Experts agree that a key ingredient in peak performance is a drastic change of

scenery, coupled with shutting down for extended periods of time.

Vacations are also about health: At least two studies have correlated the stressreducing benefits of annual vacations with lower rates of coronary heart disease.

_________________________________________________________________



“Research shows that vacations can reduce the

risk of heart disease, depression, and a host of

other ills, and even slow the aging process.”

Condé Nast Traveler

_________________________________________________________________



17.7 Market Resources

American Time Use Survey - 2016 Results, Bureau of Labor Statistics, June 2016.

(www.bls.gov/news.release/atus.nr0.htm)

Leisure Business Market Research Handbook 2017-2018, Richard K. Miller &

Associates, September 2016. (www.rkma.com/report-detail.cfm?report_id=131)



CONSUMER BEHAVIOR 2017-2018



• 123 •



18

SPORTS & RECREATION ACTIVITIES



18.1 Conditioning and Fitness

The 2015 Sports, Fitness And Leisure Activities Topline Participation Report,

published by the Sports & Fitness Industry Association (SFIA, www.sfia.org), reports

total participation (at least once) and core participation (50 or m ore times) in

conditioning and fitness activities among those ages six and older as follows (change

from previous year in parenthesis):

Total





























































Abdominal machine/device:

19.1 million (3.4%)

Aerobics (high impact):

19.7 million (14.0%)

Aquatic exercise:

9.1 million (7.5%)

Barre:

3.2 million (10.3%)

Boot camp style cross-training:

6.8 million (-2.0%)

Calisthenics/bodyweight exercise: 22.4 million (n/a)

Cardio cross trainer:

7.5 million (37.8%)

Cardio kickboxing:

6.7 million (6.9%)

Cross-training style workouts:

11.3 million (n/a)

Dance/other exercise to music:

21.5 million (n/a)

Elliptical motion trainer:

28.0 million (3.3%)

Free weights (barbells):

25.6 million (-0.1%)

Free weights (dumbbells):

30.8 million (-4.5%)

Free weights (hand weights):

41.7 million (-3.5%)

Kettlebells:

10.2 million (n/a)

Pilates training:

8.5 million (5.4%)

Rowing machine:

9.8 million (-3.6%)

Running/jogging:

51.1 million (-5.6%)

Stair climbing machine:

13.2 million (4.5%)

Stationary cycling (group):

8.4 million (1.7%)

Stationary cycling (upright/recumb.): 35.7 million (1.3%)

Stretching:

35.6 million (-1.6%)

Swimming (fitness/competition):

25.3 million (-4.0%)

Tai Chi:

3.4 million (-0.7%)

Treadmill:

50.2 million (4.3%)

Walking for fitness:

112.6 million (-4.1%)

Weight/resistance machine:

35.8 million (-1.2%)

Yoga:

25.3 million (3.9%)



CONSUMER BEHAVIOR 2017-2018



• 124 •



Core



10.8 million (3.1%)

9.5 million (14.0%)

3.2 million (0.6%)

638,000 (2.0%)

2.3 million (-3.2%)

13.4 million (n/a)

3.2 million (18.9%)

2.2 million (-1.5%)

5.6 million (n/a)

7.5 million (n/a)

14.3 million (4.7%)

16.0 million (-0.3%)

19.1 million (-7.2%)

24.8 million (-3.3%)

4.3 million (n/a)

3.4 million (2.6%)

4.2 million (-4.7%)

28.0 million (-6.0%)

5.5 million (4.9%)

3.1 million (1.3%)

17.4 million (3.0%)

26.0 million (-1.7%)

8.8 million (-6.3%)

1.4 million (-3.9%)

27.7 million (4.9%)

76.9 million (-3.7%)

21.2 million (-0.7%)

10.4 million (2.7%)



18.2 Individual Sports

Total participation (at least once) and core participation (varies by sport) in

individual sports were as follows (change from previous year in parenthesis):

Total





































Adventure racing:

2.4 million (13.0%)

Archery:

8.4 million (10.3%)

Bowling:

46.6 million (0.9%)

Boxing for competition:

1.3 million (12.7%)

Boxing for fitness:

5.1 million (-2.6%)

Golf:

24.7 million (-0.1%)

Ice skating:

10.6 million (-0.3%)

Martial arts:

5.3 million (0.9%)

Mixed martial arts (comp.): 1.2 million (26.4%)

Mixed martial arts (fitness): 2.5 million (8.8%)

Roller skating (2x2 wheels): 6.9 million (4.8%)

Roller skating (inline):

6.1 million (-1.1%)

Skateboarding:

6.5 million (3.7%)

Trail running:

7.5 million (10.9%)

Triathlon (off-road):

1.4 million (1.5%)

Triathlon (traditional/road):

2.2 million (-2.6%)



Core #



2+

26+

13+

13+

13+

13+

13+

13+

13+

13+

13+

26+

2+

2+



Core Participation



1.3 million (14.3%)

1.4 million (8.0%)

10.5 million (0.5%)

204,000 (34.2%)

2.7 million (-1.4%)

n/a

1.7 million (5.3%)

3.7 million (-0.4%)

257,000 (19.5%)

1.2 million (13.0%)

1.3 million (-3.0%)

1.9 million (-0.7%)

2.7 million (2.0%)

n/a

921,000 (-5.3%)

1.4 million (-5.4%)



18.3 Racquet Sports

Total participation (at least once) and core participation (varies by sport) in

racquet sports were as follows (change from previous year in parenthesis):















Badminton:

Cardio tennis:

Racquetball:

Squash:

Table tennis:

Tennis:



Total



Core #



7.2 million (0.4%)

1.6 million (5.0%)

3.6 million (-6.0%)

1.6 million (12.9%)

16.4 million (-4.1%)

17.9 million (1.3%)



13+

13+

8+

13+

-



Core Participation



2.1 million (-8.2%)

n/a

1.2 million (-7.6%)

388,000 (16.7%)

4.6 million (-3.4%)

n/a



18.4 Team Sports

Total participation (at least once) and core participation (varies by sport) in team

sports were as follows (change from previous year in parenthesis):













Baseball:

Basketball:

Cheerleading:

Field hockey:

Football (touch):



Total



Core #



Core Participation



13.1 million (-1.0%)

23.1 million (-2.5%)

3.4 million (6.8%)

1.6 million (5.6%)

6.5 million (-7.8%)



13+

13+

26+

8+

13+



8.9 million (-2.5%)

15.7 million (-5.5%)

1.6 million (3.1%)

764,000 (2.3%)

2.8 million (-10.3%)



CONSUMER BEHAVIOR 2017-2018



• 125 •











































Football (flag):

Football (tackle):

Swimming (team):

Gymnastics:

Ice hockey:

Lacrosse:

Paintball:

Roller hockey:

Rugby:

Soccer (indoor):

Soccer (outdoor):

Softball (fast pitch):

Softball (slow pitch):

Track and field:

Ultimate frisbee:

Volleyball (beach):

Volleyball (court):

Volleyball (grass):

Wrestling:



5.8 million (-1.8%)

5.9 million (-3.0%)

2.7 million (4.1%)

4.6 million (-7.1%)

2.4 million (1.2%)

2.0 million (11.9%)

3.4 million (-4.2%)

1.7 million (33.7%)

1.7 million (7.9%)

4.5 million (-5.7%)

12.6 million (-1.1%)

2.4 million (-3.0%)

7.1 million (3.0%)

4.1 million (0.8%)

4.5 million (-10.8%)

4.6 million (-2.5%)

6.3 million (-2.0%)

3.9 million (-4.6%)

1.9 million (3.4%)



13+

26+

50+

50+

13+

13+

8+

13+

8+

13+

26+

26+

13+

26+

13+

13+

13+

13+

26+



2.6 million (-4.6%)

3.4 million (-4.9%)

1.4 million (-1.4%)

1.7 million (-4.2%)

1.3 million (-0.6%)

1.0 million (12.3%)

996,000 (-5.0%)

555,000 (21.3%)

440,000 (3.0%)

2.6 million (-7.8%)

6.0 million (-3.6%)

1.3 million (-8.3%)

4.3 million (1.7%)

2.3 million (2.0%)

1.1 million (-20.6%)

1.5 million (-2.1%)

3.5 million (-4.7%)

1.0 million (-2.9%)

950,000 (7.8%)



18.5 Outdoor Sports

Total participation (at least once) and core participation (8 or m ore times) in

outdoor sports were as follows (change from previous year in parenthesis):









































Backpacking (overnight):

Bicycling - BMX:

Bicycling - mountain:

Bicycling - road/paved:

Birdwatching (>¼ mile):

Camping (<¼ mile):

Camping (RV):

Climbing (sport/indoor):

Climbing (traditional):

Fishing (fly):

Fishing (freshwater):

Fishing (saltwater):

Hiking (day):

Hunting (bow):

Hunting (handgun):

Hunting (rifle):

Hunting (shotgun):

Shooting (sport clays):

Shooting (trap/skeet):



Total



Core #



10.1 million (11.4%)

2.3 million (8.4%)

8.0 million (-5.8%)

39.7 million (-2.8%)

13.2 million (-6.9%)

28.7 million (-2.1%)

14.6 million (0.5%)

4.5 million (-4.4%)

2.5 million (5.9%)

5.8 million (-0.6%)

37.8 million (0.1%)

11.8 million (0.2%)

36.2 million (5.4%)

4.4 million (8.2%)

3.1 million (-3.4%)

10.1 million (2.9%)

8.2 million (4.1%)

4.6 million (3.7%)

3.8 million (1.4%)



13+

13+

26+

8+

8+

8+

8+

8+

8+

13+

8+

8+

8+



CONSUMER BEHAVIOR 2017-2018



• 126 •



Core Participation



n/a

1.1 million (10.2%)

4.3 million (-9.5%)

20.5 million (-4.5%)

n/a

n/a

7.6 million (13.5%)

n/a

n/a

2.2 million (4.1%)

18.0 million (1.4%)

4.8 million (1.9%)

n/a

2.1 million (12.2%)

1.1 million (-0.7%)

2.8 million (2.2%)

3.4 million (11.1%)

1.5 million (4.0%)

1.4 million (5.7%)











Target shooting (handgun): 14.4 million (0.4%)

Target shooting (rifle):

13.9 million (0.1%)

Wildlife viewing (>¼ mile): 21.1 million (-1.2%)



8+

8+

-



8.0 million (-0.2%)

5.4 million (0.5%)

n/a



18.6 Water Sports

Total participation (at least once) and core participation (8 or m ore times) in

water sports were as follows (change from previous year in parenthesis):

Total

































Boardsailing/windsurfing:

Canoeing:

Jet skiing:

Kayaking (recreational):

Kayaking (sea touring):

Kayaking (white water):

Rafting:

Sailing:

Scuba diving:

Snorkeling:

Stand-up paddling:

Surfing:

Wakeboarding:

Water skiing:



1.6 million (18.0%)

10.0 million (-1.1%)

6.4 million (-0.9%)

8.9 million (1.6%)

2.9 million (8.1%)

2.3 million (9.6%)

3.8 million (-1.4%)

3.9 million (0.2%)

3.1 million (-0.9%)

8.8 million (0.6%)

2.8 million (38.1%)

2.7 million (2.4%)

3.1 million (-5.8%)

4.0 million (-4.7%)



Core



285,000 (21.8%)

n/a

1.8 million (-9.8%)

n/a

n/a

n/a

n/a

1.2 million (-0.6%)

893,000 (8.5%)

1.8 million (0.6%)

n/a

1.1 million (4.5%)

926,000 (-8.4%)

1.1 million (-3.3%)



18.7 Market Resources

Sports & Fitness Industry Association (SFIA), 8505 Fenton Street, Suite 211,

Silver Spring, MD 20910. (301) 495-6321. (www.sfia.org)



CONSUMER BEHAVIOR 2017-2018



• 127 •



19

AWAY FROM HOME



19.1 Overview

According to Nielsen (www.nielsen.com), the following are percentages of the

U.S. population (age 12 and older) that visit various venues each month:































Airports:

Bars:

Coffeehouses or sandwich shops:

Convenience stores:

Drug stores:

Fast food or casual dining restaurants:

Gas stations:

Grocery stores:

Health clubs:

Large retail or department stores:

Movie theaters:

Public transportation (bus, taxicab, train):

Shopping malls:

Stadiums and arenas:



Pct.



Number



21%

29%

50%

72%

69%

79%

88%

90%

22%

72%

41%

27%

65%

20%



54 million

65 million

130 million

187 million

179 million

204 million

227 million

232 million

86 million

186 million

107 million

69 million

169 million

51 million



The following sections provide a demographic profile of visitors to each of these

outlets. (note: Education and Household Com position categories are based on adults

ages 18 and older; other categories are based on those ages 12 and older.)



19.2 Airports

Gender

• Female:

• Male:



45%

55%



Age

• 12-to-17:

• 18-to-24:

• 25-to-34:

• 35-to-44:



11%

9%

22%

17%



CONSUMER BEHAVIOR 2017-2018



• 128 •











45-to-54:

55-to-64:

65 and older:



20%

14%

8%



Race/Ethnicity

• African American:

• Asian American/other:

• Caucasian:

• Hispanic:



14%

10%

59%

17%



Annual Household Income

• Under $25,000:

• $25,000 to $49,999:

• $50,000 to $99,999:

• $100,000 and above:



11%

16%

46%

27%



Education

• Four-year college degree or higher:



63%



Household Composition

• Have children under age 18 living at home:



34%



19.3 Bars

Gender

• Female:

• Male:



33%

67%



Age

• 12-to-20:

• 21-to-24:

• 25-to-34:

• 35-to-44:

• 45-to-54:

• 55-to-64:

• 65 and older:



n/a

21%

26%

26%

13%

9%

5%



Race/Ethnicity

• African American:

• Asian American/other:

• Caucasian:

• Hispanic:



11%

8%

62%

19%



CONSUMER BEHAVIOR 2017-2018



• 129 •



Annual Household Income

• Under $25,000:

• $25,000 to $49,999:

• $50,000 to $99,999:

• $100,000 and above:



23%

28%

37%

14%



Education

• Four-year college degree or higher:



51%



Household Composition

• Have children under age 18 living at home:



39%



19.4 Coffeehouses And Sandwich Shops

Gender

• Female:

• Male:



47%

53%



Age

• 12-to-17:

• 18-to-24:

• 25-to-34:

• 35-to-44:

• 45-to-54:

• 55-to-64:

• 65 and older:



14%

16%

20%

19%

13%

12%

6%



Race/Ethnicity

• African American:

• Asian American/other:

• Caucasian:

• Hispanic:



19%

9%

55%

17%



Annual Household Income

• Under $25,000:

• $25,000 to $49,999:

• $50,000 to $99,999:

• $100,000 and above:



24%

21%

33%

22%



Education

• Four-year college degree or higher:



46%



CONSUMER BEHAVIOR 2017-2018



• 130 •



Household Composition

• Have children under age 18 living at home:



44%



19.5 Convenience Stores

Gender

• Female:

• Male:



43%

57%



Age

• 12-to-17:

• 18-to-24:

• 25-to-34:

• 35-to-44:

• 45-to-54:

• 55-to-64:

• 65 and older:



17%

14%

18%

22%

14%

10%

6%



Race/Ethnicity

• African American:

• Asian American/other:

• Caucasian:

• Hispanic:



16%

6%

59%

17%



Annual Household Income

• Under $25,000:

• $25,000 to $49,999:

• $50,000 to $99,999:

• $100,000 and above:



29%

26%

33%

13%



Education

• Four-year college degree or higher:



41%



Household Composition

• Have children under age 18 living at home:



51%



19.6 Drug Stores

Gender

• Female:

• Male:



54%

46%



CONSUMER BEHAVIOR 2017-2018



• 131 •



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