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2 Top 10 Leisure Activities

2 Top 10 Leisure Activities

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Outdoor Activities in Public Parks

• Americans made more than 307 million visits to National Parks and 739 million visits

to State Parks in 2015. Visits to city parks numbered in the trillions.

Reading

• 165 million adults, or 72% of all adults, read at least one book in 2015. Am ong

those who read, the mean number of books read is 12. Women and seniors read

the most.

Social Networking

• Among Internet users, 65% of adults and 81% of teens engaged in online social

networking in 2015. On any given day, more than 40% of Americans – 128 million

people – visit Facebook, the most popular social site.

Travel

• Americans took 1.5 billion trips for leisure in 2015 – spending an estimated $530

billion, which ranks it #1 in spending among all leisure activities. Over 40% of adults

traveled on a summer vacation in 2015. Favorite activities for leisure travelers:

dining out and shopping.

Watching Television

• Adults and teens spent an average 4.3 hours each day in 2015 watching television,

with TV topping all media activities. Few, however, gave TV their undivided

attention – three-quarters of viewers multitask while watching – going online, talking

on mobile devices, or text messaging while also watching TV.

Other Popular Activities

• Over 40 million people participated in each of the following leisure activities in 2015:

- Attended a college or professional sports event

- Attended a fair or festival

- Attended a music concert

- Attended the theater/opera/symphony

- Bicycled

- Bowled

- Exercised at a fitness club

- Fished

- Hiked and went camping

- Hunted or went target shooting

- Played a lottery

- Played billiards/pool

- Played video games

- Visited a casino

- Visited a museum

- Visited a theme park

CONSUMER BEHAVIOR 2017-2018



• 119 •



- Visited a zoo or aquarium

- Volunteered



17.3 Favorite Leisure Activities

The Harris Poll (www.theharrispoll.com) asked consumers what were their two or

three favorite leisure-time activities. Responses by gender were as follows:

















































Watching TV:

Reading:

Computer/Internet:

Time with family/friends:

Watching/going to movies:

Exercise/working out:

Video/computer games:

Walking/running/jogging:

Gardening:

Concerts/listening to/playing music:

Hobby-related activities:

Eating/going to restaurants:

Cooking/baking:

Sewing/needlework/quilting:

Attending/watching sports events:

Shopping:

Sleeping/napping:

Relaxing/resting:

Fishing:

Crafts:

Swimming:

Golf:

Playing with pets:



Total



Female



Male



42%

37%

19%

18%

11%

10%

10%

8%

7%

7%

5%

4%

4%

4%

4%

4%

3%

3%

3%

3%

3%

3%

3%



42%

48%

18%

23%

11%

10%

8%

10%

9%

5%

4%

4%

5%

7%

2%

6%

4%

2%

2%

5%

3%

1%

3%



43%

24%

20%

13%

11%

10%

13%

7%

5%

10%

5%

4%

3%

<1%

6%

2%

3%

3%

5%

1%

3%

7%

2%



Total



18-to-36



37-to-48



49-to-67



68+



42%

37%

19%

18%

11%

10%

10%

8%

7%

7%



38%

31%

16%

19%

13%

13%

16%

5%

1%

10%



45%

35%

19%

19%

13%

12%

10%

11%

4%

9%



42%

40%

21%

17%

10%

7%

8%

11%

11%

7%



48%

42%

19%

20%

5%

6%

6%

7%

14%

2%



Responses by age were as follows:























Watching TV:

Reading:

Computer/Internet:

Time with family/friends:

Watching/going to movies:

Exercise/working out:

Video/computer games:

Walking/running/jogging:

Gardening:

Concerts/listening to/playing music:



CONSUMER BEHAVIOR 2017-2018



• 120 •































Hobby-related activities:

Eating/going to restaurants:

Cooking/baking:

Sewing/needlework/quilting:

Attending/watching sports events:

Shopping:

Sleeping/napping:

Relaxing/resting:

Fishing:

Crafts:

Swimming:

Golf:

Playing with pets:



5%

4%

4%

4%

4%

4%

3%

3%

3%

3%

3%

3%

3%



3%

5%

5%

2%

2%

5%

4%

4%

2%

3%

3%

3%

3%



1%

3%

3%

3%

5%

7%

4%

3%

4%

3%

1%

1%

2%



6%

4%

4%

6%

5%

3%

3%

2%

5%

3%

2%

4%

2%



9%

7%

3%

5%

2%

2%

1%

1%

2%

4%

6%

7%

2%



The Harris Poll found that the number of leisure hours Americans have returned to

20 hours per week after dipping during the economic downturn. America’s leisure time

had fluctuated less than one hour annually between 1987 and 2007, consistently

remaining between 19 and 20 hours, but dropped to an all-tim e low of 16 hours from 2008

through 2011. Leisure time was 20 hours per week for both men and women in 2013.

By age, the median time for leisure in 2013 was as follows:

• 18-to-36:

20 hours per week

• 37-to-48:

18 hours per week

• 49-to-67:

21 hours per week

• 68 and older:

30 hours per week

Among those with children in the household, leisure time averaged 15 hours per

week. Those without children at home enjoyed 25 hours per week of leisure time.



17.4 Leisure Activities For Millennials

A survey by Urban Land Institute (www.uli.org) asked Millennials their favorite

leisure activities; up to five activities could be listed. Responses were as follows:

























Watching TV:

Spending time with family:

Spending time with friends:

Listening to/playing music:

Reading:

Playing computer/video games:

Online social networking:

Cooking:

Exercise/go to the gym/indoor sports:

Shop in stores:

Shop online:



Total



Female



Male



56%

48%

42%

41%

38%

32%

30%

22%

21%

18%

18%



54%

57%

43%

39%

47%

21%

33%

29%

17%

24%

21%



58%

38%

41%

43%

29%

42%

28%

16%

25%

11%

16%



CONSUMER BEHAVIOR 2017-2018



• 121 •



17.5 Leisure Time For Seniors

The American Time Use Survey investigated leisure activities of Seniors, finding

that this group spends their leisure time much differently than Seniors in years past.

_________________________________________________________________



“While individual retirees are probably as

different as snowflakes, a deep dive into the

demographic statistics of retirement shows that

broader trends are shaping how retirees seek to

enjoy the luxury of time – trends that confirm

some popular assumptions about retirement

while contradicting others.”

The New York Times

_________________________________________________________________

























The following is a summary of the ATUS leisure assessment for Seniors:

Of the 42 million Americans age 65 or above, 18.7% remain in the labor force, a

sharp increase from 13.9% a decade ago. Americans over age 65 who were still

employed typically worked 6¼ hours a day.

People over 65 devoted 6 hours and 40 minutes a day to socializing, relaxing, and

at leisure – 2 hours and 45 minutes more than those ages 25-to-54.

Forty-three percent (43%) of those over 65 read regularly for personal interest,

devoting nearly two hours a day to reading. In contrast, only 15% of those ages 25

to 54 read regularly for personal interest, devoting about 80 minutes a day.

About 20% of Americans over 65 said they participated in sports or performed other

exercise regularly, about 90 minutes each occasion. Only 1.6% of Americans older

than 65 played golf regularly, devoting 4 hours and 20 minutes on average to the

sport on the days they played. Slightly more popular is running or walking on a

treadmill or using other cardiovascular equipment – men for 30 minutes on average

and women for 45 minutes.

Almost 90% of older Americans said they regularly watched TV and movies at

home, on average for 4 hours and 40 minutes a day. That compares with 3 hours

and 10 minutes for Americans ages 25-to-54.

Eleven percent (11%) of those 65 and over said they regularly played non-computer

games, like bridge or Scrabble, averaging 1 hour and 52 minutes of play.



CONSUMER BEHAVIOR 2017-2018



• 122 •



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