Tải bản đầy đủ - 0 (trang)
1 Americans’ Use of Time

1 Americans’ Use of Time

Tải bản đầy đủ - 0trang











Organizational, civic, religious:

Caring for/helping non-household members:

Telephone calls, mail, email:

Other activities:



0.29 hours

0.16 hours

0.12 hours

0.19 hours



0.37 hours

0.21 hours

0.20 hours

0.20 hours



14.2 Older Americans

Among those ages 55 and older, time spent daily doing select activities is as

follows:









Leisure and sports:

Working and related activities:

Household activities:



Ages 55-64



Ages 65-74



75 and Older



5.7 hours

3.6 hours

2.1 hours



7.2 hours

1.2 hours

2.4 hours



7.5 hours

0.4 hours

2.2 hours



By employment status, those ages 55 or older spent leisure time as follows:













Watching TV:

Reading:

Socializing and communicating:

Relaxing and thinking:

Other leisure:



Not Employed



Employed



4.4 hours

1.0 hours

0.7 hours

0.7 hours

1.1 hours



2.8 hours

0.7 hours

0.6 hours

0.3 hours

0.7 hours



14.3 Students

High school students spent the average weekday engaged in various activities

as follows:















Sleeping:

Education:

Socializing, relaxing and leisure:

Sports, exercise and recreation:

Spiritual and volunteering:

Working:



Not Employed



Employed



8.8 hours

6.3 hours

3.7 hours

0.9 hours

0.2 hours

0.0 hours



8.4 hours

5.6 hours

3.0 hours

0.6 hours

0.4 hours

1.6 hours



Full-time college and university students spent the average weekday engaged in

various activities as follows:

• Sleeping:

8.3 hours

• Leisure and sports:

3.7 hours

• Educational activities:

3.3 hours

• Working and related activities:

3.1 hours

• Travel:

1.5 hours

• Eating and drinking:

1.0 hours

• Grooming:

0.8 hours

• Other:

2.3 hours



CONSUMER BEHAVIOR 2017-2018



• 105 •



14.4 Market Resources

American Time Use Survey - 2015 Results, Bureau of Labor Statistics, June 2016.

(www.bls.gov/news.release/atus.nr0.htm)



CONSUMER BEHAVIOR 2017-2018



• 106 •



15

USE OF MEDIA & THE INTERNET



15.1 Time Spent Using Media

According to eMarketer (www.emarketer.com), the average time spent per day by

U.S. adults using major media has been, and is projected, as follows (hours:minutes):

Digital Media

2012

2013

2014

2015

2016

2017

2018

• Mobile - non-voice:

1:28

2:15

2:37

2:53

3:06

3:15

3:23

- Audio/radio:

0:26

0:32

0:39

0:44

0:47

0:50

0:52

- Social networks:

0:09

0:18

0:23

0:26

0:29

0:32

0:34

- Video:

0:09

0:17

0:22

0:26

0:29

0:31

0:34

- Other:

0:44

1:08

1:14

1:16

1:20

1:22

1:24

• Desktop/laptop:

2:24

2:16

2:14

2:12

2:11

2:10

2:08

- Video:

0:20

0:22

0:23

0:24

0:25

0:25

0:24

- Social networks:

0:22

0:17

0:16

0:15

0:14

0:13

0:13

- Audio/radio:

0:07

0:06

0:06

0:06

0:06

0:06

0:05

- Other:

1:35

1:31

1:28

1:27

1:26

1:26

1:26

• Other connected devices:

0:18

0:17

0:19

0:23

0:26

0:28

0:30

• Total digital media:

4:10

4:48

5:09

5:28

5:43

5:53

6:01

Traditional Media

• Television:

• Radio:

• Newspapers:

• Magazines:

• Other non-digital:

• Total traditional media:

Total



4:38

1:32

0:24

0:17

0:38

7:29



4:31

1:30

0:20

0:15

0:31

7:07



4:22

1:28

0:18

0:13

0:26

6:48



4:11

1:27

0:17

0:13

0:24

6:32



4:05

1:27

0:16

0:12

0:22

6:22



4:00

1:26

0:15

0:11

0:21

6:14



3:55

1:25

0:15

0:11

0:20

6:07



11:39



11:55



11:57



12:00



12:05



12:07



12:08



The time adults spend using digital media has surpassed the time spent watching

TV since 2013.



CONSUMER BEHAVIOR 2017-2018



• 107 •



_________________________________________________________________



“Thanks to media multitasking, U.S. adults will

squeeze an average of 12 hours and 5 minutes

per day of media usage into their waking hours

this year – nearly an hour more than the average

in 2011.”

eMarketer, 6/6/16

_________________________________________________________________



15.2 Internet Access

American’s Internet Access: 2000-2015, by Pew Research Center

(www.pewresearch.org), reports adult use of the Internet as follows:

• 2000:

52%

• 2008:

74%

• 2001:

55%

• 2009:

76%

• 2002:

59%

• 2010:

76%

• 2003:

61%

• 2011:

79%

• 2004:

63%

• 2012:

83%

• 2005:

68%

• 2013:

84%

• 2006:

71%

• 2014:

84%

• 2007:

74%

• 2015:

84%

In 2015, Internet usage among adults was as follows:

Gender

• Female:

84%

• Male:

85%

Age

• 18-to-29:

• 30-to-49:

• 50-to-64:

• 65 and older:



96%

93%

81%

58%



Education

• Some high school:

• High school graduate:

• Some college:

• College graduate:



66%

76%

90%

95%



CONSUMER BEHAVIOR 2017-2018



• 108 •



Tài liệu bạn tìm kiếm đã sẵn sàng tải về

1 Americans’ Use of Time

Tải bản đầy đủ ngay(0 tr)

×