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1 Expenditures On Leisure Activities

1 Expenditures On Leisure Activities

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Festivals:



$ 25 billion



(source: International Festivals & Events Association)







Fishing:



$ 42 billion



(source: U.S. Fish and Wildlife Service)







Gardening:



$ 30 billion



(source: National Gardening Association)







Golf:



$ 34 billion



(source: National Golf Foundation)







Health and fitness clubs:



$ 25 billion



(source: International Health, Racquet & Sportsclub Association)







Hunting:



$ 34 billion



(source: U.S. Fish and Wildlife Service)







Lotteries:



$ 27 billion



(source: North American Association of State and Provincial Lotteries)







Motion picture and sound recording industries:



$ 58 billion



(source: SRI International)







Motorcycles:



$ 18 billion



(source: Packaged Facts)







Museums:



$ 21 billion



(source: American Alliance of Museums)







Music concerts:



$



7 billion



$



7 billion



(source: Pollstar)







Musical instruments and products:

(source: Music Trades)







National parks:



$ 12 billion



(source: U.S. Park Service)







Pets:



$ 53 billion



(source: American Pet Products Association)







Photography:



$ 17 billion



(sources: Photo Marketing Association, Bureau of Economic Analysis)







Premium video (pay TV, mobile video, DVD, broadband

video, and theater/box office receipts):



$182 billion



(source: iSuppli)







Private clubs:



$ 23 billion



(source: IBISWorld)







Radio (ad-supported, not direct consumer spending):



$ 17 billion



(source: Radio Advertising Bureau)







Recreational boating:



$122 billion



(source: National Marine Manufacturers Association)







Recreation vehicles:



$ 13 billion



(source: Recreation Vehicle Industry Association)







Social caterers:



$



9 billion



(sources: National Restaurant Association, Technomic)







Spas:



$ 16 billion



(source: International Spa Association, PricewaterhouseCoopers)







Specialty auto accessories:



$ 29 billion



(source: Specialty Equipment Market Association)



CONSUMER BEHAVIOR 2017-2018



• 101 •







Spectator sports:



$ 26 billion



(source: Sports Business Journal)







Sporting goods:



$ 56 billion



(source: Sporting Goods Manufacturers Association)







State parks:



$ 20 billion



(source: National Association of State Park Directors)







Swimming pools:



$ 12 billion



(source: IBISWorld)







Tailgating:



$ 15 billion



(source: American Tailgaters Association)







Television (ad-supported, not direct consumer spending):



$ 68 billion



(source: Adweek)







Theme and amusement parks; family entertainment centers:



$ 15 billion



(source: International Association of Amusement Parks and Attractions)







Travel and tourism (leisure travel only):



$549 billion



(source: Travel Industry Association)







Video games:



$ 24 billion



(sources: NPD Group, Entertainment Software Association)







Wildlife watching:



$ 55 billion



(source: U.S. Fish and Wildlife Service)



There is some overlap among the above expenditures. A few leisure activities

are included in more than one category. This is somewhat offset by the fact that all

types of leisure expenditures – hobby farming and wellness activities, for example – are

not included in the list.

Based on published statistics by the U.S. government, leisure expenditures are

significantly less than the $2.6 trillion figure assessed here. According to The Bureau of

Economic Analysis (BEA, www.bea.gov), Americans spend $745 billion on leisure

pursuits. This figure is significantly lower because the BEA classifies many leisure

expenditures elsewhere. Travel and tourism, for example, is considered a separate

category. Auto customizing and collecting, as another example, are classified as

transportation expenditures. Collectible purchases, pets, videos, and various other

leisure-related purchases are classified as retail expenditures.



13.2 Market Resources

Leisure Business Market Research Handbook 2017-2018, Richard K. Miller &

Associates, September 2016. (www.rkma.com/report-detail.cfm?report_id=131)



CONSUMER BEHAVIOR 2017-2018



• 102 •



PART III: ACTIVITIES



CONSUMER BEHAVIOR 2017-2018



• 103 •



14

USE OF TIME



14.1 Americans’ Use of Time

The American Time Use Survey (ATUS, www.bls.gov/tus/), first published in

2005 by the Bureau of Labor Statistics (BLS) of the U.S. Department of Labor and

updated annually, is the most recognized source for data on use of time.

Use-of-time data is skewed because most people do not participate in all types

of activities. ATUS accounts for this by quantifying for each type of activity the average

amount of time spent both by all consumers and by only those who participate in an

activity.

According to the 2015 ATUS, published by the BLS in June 2016, American

adults’ average 24-hour day, the percentage participating in various activities, and the

average time spent among participants are distributed as follows:



























Sleeping and personal care:

Leisure and sports:

Working and work-related activities:

Household activities:

Eating and drinking:

Purchasing goods and services:

Caring for/helping household members:

Educational activities:

Organizational, civic, religious:

Caring for/helping non-household members:

Telephone calls, mail, email:

Other activities:



All Consumers



Pct.



Active

Participants



9.64 hours

5.21 hours

3.53 hours

1.84 hours

1.18 hours

0.75 hours

0.51 hours

0.46 hours

0.33 hours

0.19 hours

0.16 hours

0.19 hours



100%

96%

43%

76%

95%

44%

25%

8%

15%

11%

21%

14%



9.64 hours

5.42 hours

8.03 hours

2.41 hours

1.24 hours

1.70 hours

2.06 hours

5.79 hours

2.23 hours

1.66 hours

0.75 hours

1.40 hours



By gender, adults’ 24-hour day was distributed as follows:



















Sleeping and personal care:

Leisure and sports:

Working and work-related activities:

Household activities:

Eating and drinking:

Purchasing goods and services:

Caring for/helping household members:

Educational activities:



Men



Women



9.43 hours

5.58 hours

4.18 hours

1.43 hours

1.24 hours

0.60 hours

0.31 hours

0.48 hours



9.85 hours

4.86 hours

2.92 hours

2.23 hours

1.13 hours

0.88 hours

0.70 hours

0.45 hours



CONSUMER BEHAVIOR 2017-2018



• 104 •













Organizational, civic, religious:

Caring for/helping non-household members:

Telephone calls, mail, email:

Other activities:



0.29 hours

0.16 hours

0.12 hours

0.19 hours



0.37 hours

0.21 hours

0.20 hours

0.20 hours



14.2 Older Americans

Among those ages 55 and older, time spent daily doing select activities is as

follows:









Leisure and sports:

Working and related activities:

Household activities:



Ages 55-64



Ages 65-74



75 and Older



5.7 hours

3.6 hours

2.1 hours



7.2 hours

1.2 hours

2.4 hours



7.5 hours

0.4 hours

2.2 hours



By employment status, those ages 55 or older spent leisure time as follows:













Watching TV:

Reading:

Socializing and communicating:

Relaxing and thinking:

Other leisure:



Not Employed



Employed



4.4 hours

1.0 hours

0.7 hours

0.7 hours

1.1 hours



2.8 hours

0.7 hours

0.6 hours

0.3 hours

0.7 hours



14.3 Students

High school students spent the average weekday engaged in various activities

as follows:















Sleeping:

Education:

Socializing, relaxing and leisure:

Sports, exercise and recreation:

Spiritual and volunteering:

Working:



Not Employed



Employed



8.8 hours

6.3 hours

3.7 hours

0.9 hours

0.2 hours

0.0 hours



8.4 hours

5.6 hours

3.0 hours

0.6 hours

0.4 hours

1.6 hours



Full-time college and university students spent the average weekday engaged in

various activities as follows:

• Sleeping:

8.3 hours

• Leisure and sports:

3.7 hours

• Educational activities:

3.3 hours

• Working and related activities:

3.1 hours

• Travel:

1.5 hours

• Eating and drinking:

1.0 hours

• Grooming:

0.8 hours

• Other:

2.3 hours



CONSUMER BEHAVIOR 2017-2018



• 105 •



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