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• Toyoda Seiko, Ltd. (currently Aichi

• Toyoda Seiko, Ltd. (currently Aichi

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History of Toyota (1950-1959)

New Model Introductions,

Productions, Sales and Exports



Year



Business Development,

Plants and Facilities



• Financial crisis/Labour

dispute/Voluntary retirement.

• Toyota Motor Sales Co., Ltd. is

1950 established.

• Minsei Spinning Co., Ltd. (currently

Toyoda Boshoku Corporation) is

established.

• BX truck and BJ Toyota Jeep (currently

Land Cruiser) are announced.

• Production of SF compact passenger

car starts.



'51



• Production of SG small truck starts.



'52



• RH Toyopet Super and RK small truck

are announced.



'53



• SKB small truck (currently Toyo Ace)

is announced.



'54



Toyopet

Crown



• Toyopet Crown,

Toyopet Master and

Crown Deluxe are

announced.



• RK52 small truck (currently Dyna) is

announced.



• Creative Idea Suggestion System begins.



• Towa Real Estate Co.,

Ltd. is established.

• Corporate slogan

"Good Thinking, Good

Products" is established.



Slogan is

established



• Main Technical Building (Technical

Center) is completed.



'55



'56



[52]



• Toyopet dealerships start operations.

• Head Office test course is completed.



History of Toyota (1950-1959)(Contd....)



First export of

Japanese passenger

car (Crown) to the

U.S.



• DA60 diesel truck

and Toyopet Corona

(currently Premio) are

announced.

• First export of

Japanese passenger

car (Crown) to the

United States.



[53]



'57



• Toyota Motor

Sales, U.S.A.,

Inc. is

established.



'58



• Toyota do Brasil S.A. starts

operations.



'59



• Motomachi

Plant starts

operations.



Toyota Motor

Sales, U.S.A.,

Inc.



Motomachi

Plant



History of Toyota (1960-1969)

New Model Introductions,

Productions, Sales and Exports



Business Development,

Plants and Facilities



Year



1960



• Main Building is

completed.

•Toyota Central

Research &

Development

Laboratories, Inc. is

established.



Main Building of

Toyota Head Office



'61



• Publica dealerships (currently Toyota Corolla

dealerships) start operations.

• Total Quality Control (TQC) is adopted

throughout company.

• Haruhi Plant (currently Haruhi Center) is

completed.



• 1 millionth Toyota vehicle is

produced domestically.



'62



• Labour-Management

Joint Declaration is

signed.

• Toyota Motor

Thailand Co., Ltd. is

established.



• RK170B light bus (currently

Coaster) is announced.



'63



• Crown Eight, FA100 and

DA100 heavy-duty trucks are

announced.



'64



• Publica is

announced.

Publica



• Toyota Sports 800 is announced.



• Corolla is

announced.

Corolla



'65



'66



• The Deming Prize for

major advances in

quality improvement is

awarded.

• Kamigo Plant starts

operations.

• Takaoka Plant starts

operations.

• Enter into business

partnership with Hino

Motors, Ltd.

• Higashifuji Proving

Ground is completed.



[54]



Signing ceremony

for LabourManagement Joint

Declaration



The Deming Prize is

awarded



Higashifuji Proving

Ground



History of Toyota (1960-1969) (Contd...)

• Toyota 2000GT, Hiace

and Miniace are

announced.



'67



• Toyota Auto dealerships

(currently Netz Toyota

dealerships) start operations.

• Enter into business partnership

with Daihatsu Motor Co., Ltd.



• Hilux, Corolla Sprinter and Corona Mark II are

announced.



'68



• Miyoshi Plant starts operations.



• Cumulative exports

reach 1 million units.

• Annual domestic sales

reach 1 million units.



'69



Toyota 2000GT speed

trial



Cumulative exports

reach 1 million units



[55]



History of Toyota (1970-1979)

New Model Introductions,

Productions, Sales and Exports



• Carina (currently Allion), Celica and

Light Ace are announced.



• 10 millionth Toyota vehicle is

produced.

• Publica Starlet is announced.



Year



1970



Japan Quality

Control Medal

is awarded



'73



• Myochi Plant starts operations.

• Calty Design Research, Inc. is

established.



'74



• Toyota Kuragaike

Commemorative Hall

is completed.

• The Toyota

Foundation is

established.

• Nisshin Training

Center is completed.



'75



• Town Ace is announced.



'76



Nisshin

Training Center



• Shimoyama Plant starts operations.

• Prefabricated housing business starts.



'77



• Toyota Technical Center U.S.A., Inc. is

established.

• Toyota Kaikan Exhibition Hall is

completed.



• Celica XX

(currently Supra),

Tercel and Corsa

are announced.



'78



• Kinuura Plant starts operations.



• Cumulative

exports reach 10

million units.



'79



• Tahara Plant starts

operations.



• Chaser is announced.



Cumulative

production

reaches 10

million units



• First Japan Quality

Control Medal is

awarded.

• Tsutsumi Plant starts

operations.



'72



• Cumulative exports reach 5 million

units.



Celica



Business Development,

Plants and Facilities



Tahara Plant



[56]



History of Toyota (1980-1989)

New Model Introductions,

Productions, Sales and Exports

• Celica Camry (currently Camry)

and Cresta are announced.

• Soarer is

announced.



Business Development,

Plants and Facilities



Year



1980 • Toyota Vista dealerships starts operations.



'81



• Toyota Technological Institute is inaugurated.



'82



• Toyota Motor Co., Ltd.

and Toyota Motor Sales

Co., Ltd. merge into

Toyota Motor

Corporation.



'84



• Toyota-General Motors

joint venture in the United

States, known as New

United Motor

Manufacturing, Inc.

(NUMMI), starts

production.

• Shibetsu Proving

Ground is completed.



Soarer



• Hilux Surf and MR2 are

announced.



• Cumulative exports reach 20

million units.



50 millionth

Toyota vehicle

is produced

domestically



• 50 millionth

Toyota vehicle is

produced

domestically.



Merger of Toyota

Motor

Corporation and

Toyota Motor

Sales Co., Ltd.



NUMMI



'85



• Tobishima Center is completed.



'86



• Teiho Plant starts operations.



History of Toyota (1980-1989)(Contd....)

[57]



• Annual domestic sales reach

2 million units.

• Celsior is

announced.

Celsior



'87



• Kasugai Housing Works

starts operations.

• Toyota Memorial Hospital is

completed.

• TMME (Toyota Motor

Europe Marketing &

Engineering S.A.) Technical

Center is established.



'88



• Toyota Motor Manufacturing, Kentucky, Inc. starts

production.



'89



• Hirose Plant starts operations.

• Tochigi Housing Works starts operations.

• Toyota Automobile Museum is completed.

• Lexus dealerships are established in the U.S.

• Tokyo Design Center is established.



[58]



Ground breaking

ceremony for

TMM plant



History of Toyota (1990-1999)

New Model

Introductions,

Productions, Sales and

Exports



• Estima is announced.



• Windom and Aristo are

announced.



Business Development,

Plants and Facilities



Year



• Amlux opens.

1990 • Toyota Motor Europe Marketing & Engineering S.A.

(TMME) is established.

'91



• Yamanashi Housing Works starts operations.



'92



• Guiding Principles at Toyota

are announced.

• Toyota Earth Charter is

established.

• Toyota Motor Manufacturing

(U.K.), Ltd. (TMUK) starts

production.

• DUO dealerships for

Volkswagen and Audi cars open.

• Toyota Motor Hokkaido, Inc.

starts operations.

• Toyota Motor Kyushu, Inc.

starts operations.



• RAV4L and RAV4J are

announced.

• Annual overseas output

exceeds 1 million units.



'94



• Avalon and Toyota

Cavalier are announced.



'95



• Ipsum is announced.



'96



Aerial view of TMUK



Announcement of new

plant in France



• Industrial Technology Memorial Museum opens.



• Genesis Research Institute, Inc. is established.



[59]



History of Toyota (1990-1999)(Contd....)



• Prius and Harrier

are announced.



'97



Prius



• Altezza is announced.



Vitz



100 millionth

Toyota vehicle is

produced

domestically



'98



• Vitz, Cami, Platz,

FunCargo and MR-S

are announced.

• 100 millionth

Toyota vehicle is

produced

domestically.

• Annual overseas

sales exceed 3

million units.



[60]



'99



• "Toyota Auto" sales channel changes

name to "Netz Toyota."

• Toyota Motor Manufacturing

Indiana, Inc. (TMMI) and Toyota

Motor Manufacturing, West Virginia,

Inc. (TMMWV) start operations.

• Tianjin Toyota Motor Engine Co.,

Ltd. (TTME) starts operations.

• Toyota Motor Tohoku, Inc. starts

operations.



• MEGA WEB opens.

• TMC is listed on the New York and

London Stock Exchanges.

• Toyota Kirloskar Motor, Ltd. starts

operations.



History of Toyota (2000-2009)

New Model Introductions,

Productions, Sales and Exports



Business Development,

Plants and Facilities



Year



・ Toyota Financial Services Corporation is

established to oversee Toyota's finance

・ WiLL Vi, bB, Pronard, Opa,

2000 companies worldwide.

Sparky and Kluger V are announced.

・ Sichuan Toyota Motor Co., Ltd. (SCTM)

starts production in China.

・ Allex, Allion, Voxy, WiLL VS,

Brevis and Verossa are announced.



・ Alphard, Probox and Succeed,

Voltz and WiLL CYPHA are

announced.

・ Toyota FCHV is introduced on a

limited sales basis.

・ North American production

achieves 10 million units cumulative

production.

・ Worldwide Prius sales achieve

100,000 units.



・ WISH, Sienta and Avensis are

announced.



・ Passo, Porte, Isis and Mark X are

announced.



'01



・ Toyota Motor Manufacturing France S.A.S.

(TMMF) starts production.



'02



・ Toyota enters Formula One (F1) competition.

・ Toyota Peugeot Citroen Automobile Czech,

s.r.o. is established.

・ Toyota Motor Manufacturing Poland SP.z

o.o. (TMMP) starts production.

・ China FAW Group Corporation (FAW) signs

a cooperative agreement in China.

・ Toyota Motor Manufacturing de Baja

California S.de R.L.de C.V. is established.

・ Toyota Kirloskar Auto Parts Private Ltd. is

established.

・ Tianjin Toyota Motor Co., Ltd (TTMC) starts

production in China.

・ Toyota Motor Industries Poland Sp.z o.o.

(TTIP) is established.



'03



・ Toyota Home Inc. (house retail company) is

established.

・ Toyota Motor Manufacturing, Texas, lnc.

(TMMTX) is established.

・ Toyota Motor Manufacturing, Alabama, lnc.

(TMMAL) is established.



'04



・ Toyota FAW (Tianjin) Dies Co., Ltd. is

established.

・ FAW Toyota Changchun Engine Co., Ltd. is

established.

・ Guangzhou Toyota Motor Co., Ltd. is

established.



History of Toyota (2000-2009)(Contd...)



[61]



・ Ractis and Belta are announced.

・ GS430, SC430 and IS350/250 are

announced.

・ Worldwide Camry Sedan sales reach

10 million units.



・ Toyota starts production of the "Toyota Aygo" along with

"Peugeot 107" and "Citroen C1" through a joint venture with

PSA Peugeot Citroen in the Czech Republic.

・ "TOYOTA MOTOR MANUFACTURING RUSSIA"(TMMR) is

'05

established.

・ The Lexus brand is launched in Japan.

・ Toyota and Fuji Heavy Industries agree on Business

Collaboration.



・ Rush is announced.

・ GS450 and LS460 are announced.

・ Collora Axio, Auris and Blade are

announced.

・ Worldwide Prius sales achieve

500,000 units.



'06



・ LS600h/600hL is announced.

・ Vanguard and Mark X Zio are

announced.

・IS F is announced.

・ Corolla Rumion is announced.

・ Worldwide Hybrid sales top 1

million units.



・ Toyota Motor Asia Pacific Engineering and Manufacturing

Co., Ltd. (TMAP-EM) is established.

・ Subaru of Indiana Automotive, Inc. (SIA) starts production.

'07

・ Tong Fang Global Logistics Co., Ltd (TFGL) is established.

・ "TOYOTA MOTOR MANUFACTURING RUSSIA"(TMMR)

starts production.



・ Worldwide Prius sales top 1 million

mark.

・ Leasing Advanced Fuel Cell Hybrid

Vehicle begins.

・ Toyota Peugeot Citroën Automobile

Czech, s.r.o. (TPCA) produces 1

millionth vehicle.



・Toyota Research Institute of North America (TRI-NA) is

established in United States.

・ Toyota Motor Corporation (TMC), Daihatsu and FHI Research

& Development and product-supply ties grow deeper.

・ The 21st Century Greater Beijing

Afforestation Center in China opens.

・ Toyota Motor Corporation Australia Ltd. (TMCA) starts Camry

'08 Hybrid vehicle production in Australia.

・ Toyota Motor Thailand Co., Ltd. (TMT) starts Camry Hybrid

vehicle production in Thailand.

・ Testing Plug-in Hybrid Vehicles in the United Kingdom begins.

・ Toyota Technical Center, USA, Inc.(TTC) York Township

campus opens in the U.S.

・ Toyota Motor Manufacturing Canada Inc. (TMMC) starts

RAV4 production in Canada.



・ RX450h/RX350, IS 250C, HS250h

and LFA are announced.

・ SAI and Prius Plug-in Hybrid are

announced.

・ Toyota Motor Manufacturing Turkey

Inc. (TMMT) production exceeds 1

million units.

・ Worldwide Hybrid sales top 2

million units.



・ Toyota Marketing Japan (TMJ) is established.

'09 ・ Toyota Motor Sales & Marketing (TMSM) is established.

・ Toyota to withdraws from F1.



・ Toyota Motor Engineering & Manufacturing North America

Inc. (TEMA) is established.



History of Toyota (2010-2013)



[62]



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