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In order to certificate agro products of producers get standard of SV, the producers must to conduct follow by regulation of Regulation and Law which issued by MARD. Moreover, to received SV certification of MARD, producer have to go over the under regula
producers must to conduct follow by regulation of Regulation and Law which
issued by MARD. Moreover, to received SV certification of MARD, producer
have to go over the under regulations.
Pursuant to the Government's Decree No. 86/CP of July 18, 2003,
defining the functions, tasks, powers and organizational structure of the
Ministry of Agriculture and Rural Development;
Pursuant to Goods Quality Ordinance No. 18/1999/PL-UBTVQH10
of December 24, 1999 of the National Assembly Standing Committee;
Pursuant to Food Hygiene and Safety Ordinance No. 12/2003/PL-
UBTVQH11 of July 26, 2003 of the National Assembly Standing Committee;
Pursuant to the Government's Decree No. 163/2004/ND-CP of
September 7, 2004, detailing the implementation of a number of articles of the
Food Hygiene and Safety Ordinance;
Pursuant to the Government's Decree No. 179/2004/ND-CP of
October 21, 2004, providing for the state management of quality of goods and
At the proposals of the director of the Cultivation Department, the
director of the Plant Protection Department and the director of the Science
and Technology Department
2.1.4. The concept of product consumption and market
18.104.22.168. The concept of product consumption
Consumption is a major concept in economics and is also studied by
many other social sciences. Economists are particularly interested in the
the consumption function ( Lincoln London, 1984)
The elasticity of demand for consumption goods is also a function of
who performs chores in households and how their spouses compensate them
for opportunity costs of home production.
b. Distribution channels
A distribution channel is the network of individuals and organizations
involved in getting a product or service from the producer to the customer.
Distribution channels are also known as marketing channels or marketing
distribution channels.( Kotler, Keller and Burton, 2009.) Role of Distribution
Produced goods and services have to find a way to reach consumers.
The role of the distribution channel is to transfer goods and services
efficiently. They can either be sent to a retail store or directly to a customer's
There are advantages and disadvantages to direct distribution channels.
The same goes for indirect channels. It is the job of the managers and others
involved in corporate governance to find the most effective means based on
the firm's specific needs.
Direct Distribution Channel
Figure 2.1 : Direct Distribution Channel
Direct channels tend to be more expensive to start running
and can sometimes require significant capital investment. Warehouses,
logistics systems, trucks and driving staff need to be set up. However, once
those are in place, the direct channel is likely to be shorter and less costly than
an indirect channel.
PRODUCERS INTERMEDIARY CUSTOMERS
Indirect Distribution Channel
Figure 2.2: Indirect Distribution Channel
The most challenging part of indirect distribution channels is that
another party has to be entrusted with the manufacturer's products and
customer interaction. However, the most successful logistics companies are
experts at delivering receivables in a way that most manufacturers cannot be.
Indirect channels also free the manufacturer from any startup costs.
With the right relationship, they are much simpler to manage than direct
22.214.171.124. The concept and function of the market
Market is generally understood to mean a particular place or locality
where goods are sold and purchased. However, in economics, by the term
market we do not mean any particular place or locality in which goods are
bought and sold. The idea of a particular locality or geographical place is not
necessary to the concept of the market.(Malkiel, Burton G. 1987)
Thus, an economist say that: “Economists understand by the term
market not any particular market place in which things are bought and sold
but the whole of any region in which buyers and sellers are in such free
intercourse with one another that the price of the same good tends to equality
easily and quickly”.(Cournot- Frenc1990)
Further, it is not-worthy that because in a market, there is close and free
communication between various buyers and sellers price of a homogeneous
commodity settled between different sellers and buyers tends to be the same.
Thus, the essentials of a market are:
(a) Commodity which is dealt with
(b) The existence of buyers and sellers
(c) A place, be it a certain region, a country or the entire world
(d) Such communication between buyers and sellers that only one price
should prevail for the same commodity at the same time.
2.2. Practical basis
2.2.1. The situation of vegetable production in the world
Currently, the production of green and safe
vegetables are being
promoted around the world. In vegetable production, people go in many
directions such as organic production, producers with limited safety process
apply chemical fertilizers and pesticides as recommended, not to pesticide
residues and chemicals vegetables.
According to the "vegetable industry in Tropical Asia: India. Overview
of production and trade : 8.0 million ha (2005). Production: 83.1 million tons
- Consumption: 183 gr / person / day (2005) (provisional publication number)
FAOSTAT, 2007 or 146 grams / person / day: from 2004 to 2005 (Calculated
from data NSS).
The main vegetables: peppers, onions, eggplant, tomato, cabbage,
beans, broccoli, cauliflower. Plants for export: Fresh and processed 1.6
million tons, equivalent to 508 million dollars (excluding potatoes), which
include export of fresh onions, mushrooms, peas, eggplant, corn beans. These
products are produced according to the production groups in the garden, farm,
or organic farm.
Processed products include onions, frozen vegetables, cucumber(Greg
I. Johnson, Katinka Weinberger, Wu Mei-huey shows - Croplands)... Vietnam
is ranked in the Top 3 in the world production of vegetables after China and
126.96.36.199. The situation and the economic efficiency of safe vegetable
production and its consumption in the world
The total value of safe vegetable production as of 1992 Korea's $ 7
billion to the total cultivation area of vegetables is 356 thousand hectare.
During the period 1970 to 1992, although the total area of arable land has
decreased by 10.6% but the area planted increased by 1.46 times greens
Israel is one of the largest exporters of agricultural products and the
world's leading technology in agricultural production. However, half of the
area is desert, extreme hot and dry conditions and lack of water completely.
But thanks to modern technology and advanced unique way, agricultural land
areas accounts for 24.2% of Israel, accounting for 2.5% of total agricultural
GDP and 3.6% of the total workforce in the country. Israel is 95% selfproduced food needs such as beef, green vegetables, fruits
Israeli agricultural output increased by 26% from 1999 to 2009, while
the number of farmers decreased from 23,500 to 17,000 people
Between 2004 and 2006, the vegetables and roots make up 35% of total
industry output, accounting for 20% of flowers, fruits (excluding citrus)
accounted for about 15%, citrus fruit accounted for 10%, cotton and cereals
other agricultural products accounted for 16%
Agriculture in the Empire of Japan was an important component of the
pre-war Japanese economy. Although Japan had only 16% of its land area
under cultivation before the Pacific War, over 45% of households made a