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PHỤ LỤC 3: KẾT QUẢ KIỂM ĐỊNH THANG ĐO CRONBACH’S ALPHA

PHỤ LỤC 3: KẾT QUẢ KIỂM ĐỊNH THANG ĐO CRONBACH’S ALPHA

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Reliability Statistics
Cronbach's Alpha

N of Items

.818

3

Item-Total Statistics
Scale

Mean

if

Item Scale Variance if Item Corrected

Item-Total Cronbach's

Deleted

Deleted

Correlation

Item Deleted

10.5

7.29

2.558

.728

.694

10.6

7.28

2.585

.683

.738

10.7

7.42

2.628

.608

.817

Alpha

if

Alpha

if

Kiểm định thang đo cronbach’s alpha sự hữu hình

Reliability Statistics
Cronbach's Alpha

N of Items

.822

3

Item-Total Statistics
Scale

Mean

if

Item Scale Variance if Item Corrected

Item-Total Cronbach's

Deleted

Deleted

Correlation

Item Deleted

10.8

7.77

2.225

.673

.760

10.9

7.88

2.289

.682

.751

10.10

7.87

2.181

.677

.756

Kiểm định thang đo cronbach’s alpha sự đáp ứng
79

Reliability Statistics
Cronbach's Alpha

N of Items

.847

4

Item-Total Statistics
Scale

Mean

if

Item Scale Variance if Item Corrected

Item-Total Cronbach's

Deleted

Deleted

Correlation

Item Deleted

10.11

11.09

4.840

.588

.850

10.12

11.27

4.417

.776

.766

10.13

11.17

4.803

.717

.794

10.14

11.25

4.827

.672

.812

Alpha

if

Alpha

if

Kiểm định thang đo cronbach’s alpha sự đảm bảo

Item-Total Statistics
Scale

Mean

if

Item Scale Variance if Item Corrected

Item-Total Cronbach's

Deleted

Deleted

Correlation

Item Deleted

10.15

15.52

8.321

.653

.851

10.16

15.59

7.975

.683

.845

10.17

15.63

8.165

.686

.843

10.18

15.49

8.169

.711

.837

10.19

15.56

8.119

.737

.831

Kiểm định thang đo cronbach’s alpha sự truyền thông

Reliability Statistics
Cronbach's Alpha

N of Items

.832

3

80

Item-Total Statistics
Scale

Mean

if

Item Scale Variance if Item Corrected

Item-Total Cronbach's

Deleted

Deleted

Correlation

Item Deleted

10.22

7.49

2.216

.705

.754

10.23

7.47

2.181

.721

.739

10.24

7.56

2.085

.653

.810

Alpha

if

Alpha

if

Kiểm định thang đo cronbach’s alpha giá cả

Reliability Statistics
Cronbach's Alpha

N of Items

.717

2

Item-Total Statistics
Scale Mean if Item Scale Variance if Item Corrected

Item-Total Cronbach's

Deleted

Deleted

Correlation

Item Deleted

10.20

3.29

.846

.558

.

10.21

3.79

.829

.558

.

Kiểm định thang đo cronbach’s alpha sự tín nhiệm

Reliability Statistics
Cronbach's Alpha

N of Items

.806

2

81

Item-Total Statistics
Scale

Mean

if

Item Scale Variance if Item Corrected

Item-Total Cronbach's

Deleted

Deleted

Correlation

Item Deleted

10.25

3.62

.759

.675

.

10.26

3.73

.746

.675

.

Alpha

PHỤ LỤC 4: KẾT QUẢ PHÂN TÍCH NHÂN TỐ EFA


Lần 1
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.939

Bartlett's Test of Sphericity

Approx. Chi-Square

3153.536

df

325

Sig.

.000

Total Variance Explained

Extraction
Initial Eigenvalues
%
Comp

of

%

Varianc Cumula

onent

Total

1

e

Sums

of Rotation Sums of Squared

Squared Loadings

Loadings

of

%

Varianc Cumula

tive %

Total

12.699 48.842

48.842

2

2.201

8.465

3

1.233

4

e

of

Varianc Cumula

tive %

Total

e

tive %

12.699 48.842

48.842

6.594

25.363

25.363

57.307

2.201

8.465

57.307

4.088

15.721

41.085

4.744

62.050

1.233

4.744

62.050

3.686

14.176

55.261

1.087

4.182

66.232

1.087

4.182

66.232

2.853

10.972

66.232

5

.949

3.651

69.884

6

.826

3.176

73.059

7

.744

2.862

75.921

8

.626

2.409

78.331

82

if

9

.561

2.159

80.490

10

.472

1.816

82.306

11

.441

1.697

84.003

12

.417

1.606

85.608

13

.402

1.546

87.154

14

.368

1.414

88.568

15

.359

1.381

89.949

16

.331

1.273

91.223

17

.305

1.174

92.396

18

.290

1.116

93.512

19

.278

1.070

94.582

20

.263

1.010

95.592

21

.253

.971

96.564

22

.211

.813

97.377

23

.202

.776

98.153

24

.180

.693

98.845

25

.159

.610

99.455

26

.142

.545

100.00
0

Extraction Method: Principal Component Analysis.

Rotated Component Matrixa
Component
1
10.20

.772

10.22

.729

10.21

.726

10.25

.724

2

3

83

4