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PHU LỤC 6PHÂN TÍCH NHÂN TỐ THUỘC TÍNHCỦA TRUNG TÂM THƯƠNG MẠI (SCA)

PHU LỤC 6PHÂN TÍCH NHÂN TỐ THUỘC TÍNHCỦA TRUNG TÂM THƯƠNG MẠI (SCA)

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xvi

Total Variance Explained
Initial Eigenvalues
Component
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23

24

Total
4.919
3.382
2.756
2.452
.972
.956
.884
.861
.803
.785
.743
.677
.606
.557
.541
.414
.392
.349
.298
.211
.185
.112
.085

.059

% of
Cumulati
Variance
ve %
20.495
20.495
14.092
34.587
11.484
46.071
10.218
56.289
4.050
60.340
3.985
64.325
3.685
68.010
3.588
71.598
3.347
74.945
3.271
78.216
3.095
81.310
2.819
84.129
2.524
86.653
2.322
88.976
2.254
91.230
1.724
92.954
1.632
94.585
1.455
96.040
1.242
97.282
.878
98.161
.772
98.933
.466
99.398
.356
99.754

.246

Extraction Sums of Squared
Loadings
Total
4.919
3.382
2.756
2.452

100.000

Extraction Method: Principal Component Analysis.

% of
Variance
20.495
14.092
11.484
10.218

Cumulat
ive %
20.495
34.587
46.071
56.289

Rotation Sums of Squared
Loadings
Total
4.134
3.234
3.221
2.921

% of
Variance
17.224
13.474
13.422
12.170

Cumulati
ve %
17.224
30.697
44.120
56.289

xvii

Component Matrixa
Component
Fac10
Fac09
Fac11
Fac12
Fac14
Fac13
Fac08
Ems03
Fac04
Fac02
Fac07
Mer04
Mer01
Mer02
Mer03
Mer05
Fac01
Fac03
Afs01
Ems02
Afs02
Ems01
Fac05
Fac06

1
.763
.726
.721
.709
.616
.565
.550

2

3

4

.535

.716
.708
.620
.561

-.518
-.558

Extraction Method: Principal Component
Analysis.
a. 4 components extracted.

-.729
-.661
-.566

xviii

Rotated Component Matrixa
Component
Fac09
Fac11
Fac12
Fac13
Fac14
Fac10
Mer01
Mer04
Mer02
Mer05
Mer03
Fac08
Fac05
Fac04
Fac02
Fac03
Fac01
Fac06
Fac07
Afs01
Ems02
Afs02
Ems03
Ems01

1
.912
.867
.856
.790
.789
.702

2

3

4

.935
.927
.818
.644
.612
.898
.602
.589
.562
.545
.538
.533
.502
.937
.850
.664
.659
.561

xix

PHỤ LỤC 7
PHÂN TÍCH NHÂN TỐ LÒNG TRUNG THÀNH
VỚI TRUNG TÂM THƯƠNG MẠI
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of
Approx. Chi-Square
Sphericity
df
Sig.

.551
1500.023
10
0.000

Communalities

Slo01
Slo02
Slo03
Slo04
Slo05

Initial
Extraction
1.000
.629
1.000
.658
1.000
.333
1.000
.794
1.000
.484

Extraction Method: Principal
Component Analysis.

Total Variance Explained

Component
1
2
3
4
5

Extraction Sums of Squared
Initial Eigenvalues
Loadings
% of
Cumulative
% of
Cumulative
Total
Variance
%
Total Variance
%
2.898
57.955
57.955 2.898
57.955
57.955
.963
19.250
77.205
.729
14.578
91.784
.331
6.626
98.409
.080
1.591
100.000

Extraction Method: Principal Component Analysis.
a. 1 components extracted.

Component Matrixa

Slo01
Slo02
Slo03
Slo04
Slo05

Component
1
.793
.811
.577
.891
.696

xx

PHỤ LỤC 8
KIỂM ĐỊNH CRONBACH ALPHA
CỦA NHÂN TỐ NIỀM VUI MUA SẮM
Case Processing Summary
N
Cases

%

Valid
Excluded

516

100.0

0

0.0

516

100.0

a

Total

a. Listwise deletion based on all variables in the procedure.

Reliability Statistics
Cronbach's
Alpha
N of Items
.759
5

Item Statistics
Mean
3.61
3.62
3.92
3.95
3.91

Adv02
Soc01
Rol01
Soc02
Rol02

Std. Deviation

N
.602
.598
.815
.933
.903

516
516
516
516
516

Item-Total Statistics

Adv02
Soc01
Rol01
Soc02
Rol02

Scale Mean if
Item Deleted
15.40
15.39
15.08
15.05
15.10

Scale Variance if
Item Deleted
4.981
5.042
5.584
5.387
5.530

Corrected ItemTotal Correlation
.920
.901
.407
.360
.346

Cronbach's
Alpha if
Item Deleted
.608
.615
.758
.789
.789

Scale Statistics
Mean
19.00

Variance
7.817

Std. Deviation
2.796

N of Items
5